The benchmark for the success of SMEs to be able to win in the competition is through marketing performance, especially because SMEs are currently becoming something important in supporting Indonesia's economic growth and the quantity of SMEs (the number of SMEs) is a big potential in the economy. Indonesia as a cultural country has the opportunity to develop products based on local wisdom. This research is a quantitative study, the population in this study is Ulos cloth SMEs assisted by the UKM and Cooperatives Service in North Sumatra Province. The population is 221 and the samples are spread over the area. Structural equation modeling (SEM) was used to analyze the data from this study.

This research aims to find out the effect of the synergy model of Triple Helix on Competitive Advantage. This research uses the SEM-Partial Least Square (PLS) approach, which is a component-based or variant-based structural equation model. Hypothesis testing is done using the Bootstrap method with a minimum number of bootstraps as much as 217. The results of this study prove that Academic Collaboration has a positive and significant effect on Competitive Advantage which proves the hypothesis is accepted. This means that the better academic collaboration that can be implemented, the higher the creation of Competitive Advantage. The test results provide empirical evidence that Industry Collaboration had a positive and insignificant effect on Competitive Advantage which proved the hypothesis was rejected. Surely these findings show how Industry Collaboration cannot affect Competitive Advantage so SMEs are expected to evaluate better Industry Collaboration. The test results provide empirical evidence that Government Collaboration has a positive and significant effect on Competitive Advantage which proves the hypothesis is accepted. Surely these findings show how Government Collaboration can affect Competitive Advantage so that SMEs are expected to be able to take advantage of support from the government so that Competitive Advantage can be improved.

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This research aims to elaborate the synergy pattern of development on Triple Helix-based SMEs in the Samosir tourist area. The main issue is the lack of synergy between the three academic, business and government sector actors in developing SMEs. The research uses a grounded theory approach in exploiting the Analytical Hierarchy Process (AHP) model, which aims to synthesize comparisons of decision-making considerations and solve complex problems to develop the weight or priority of SMEs who have successfully implemented the triple helix model as best practice. This research is expected to design a synergy model in developing the economy for SMEs in Samosir. Academia as a source of knowledge and technology focuses on generating innovative findings and applications. Capital business actors provide economic benefits and social benefits for the community, while the Government guarantees and maintains the stability of relations with conducive regulations. The results showed that the hierarchy for the synergy priority of SMES development is a triple helix hierarchy consisting of four levels of hierarchy, namely goal, steakholder (academic, business, government), criteria (guidance, mentoring, coaching, marketing access facilities, technology assistance, information assistance, capital loans, technology loans, information loans, and establishing working groups), and alternatives (short, medium, and long term).

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