Medan City Small and Medium Enterprises (SMEs) development still faces several obstacles such as capital, marketing, the use of technology, human resource capabilities, and business licensing. Based on the background of the research, the purpose of this study is; analyzing the empowerment provided by Medan City SMEs to SMEs in Medan; analyzing the development of SMEs in Medan City that have received empowerment from Medan City Cooperatives Service and SMEs; The research method used is qualitative with descriptive. The results showed that the role of Medan City Cooperatives and SMEs office has been able to increase the development of SMEs in Medan City in terms of improving product quality, product diversification, production amount, and business profits. The development occurred mainly due to the empowerment of product marketing and ease of licensing. However, there are some drawbacks in the empowerment of technology utilization and empowerment of HR capabilities in the form of training programs that have not run optimally and evenly. Capital empowerment is also still lacking because the capital of equipment assistance has not been fully able to overcome the constraints of capital funding in SMEs.

Abstract- Every sub-district in North Sumatra Province can administer aid funds, one of which can provide priority community assistance to low-income families who are part of the Hope Family Program (PKH). The level of data accuracy must support the regional government's good intentions in alleviating poverty through the family hope program (PKH) for low-income families. There are complexities in processing data so far, that is, determining the poor population who are the top priority for receiving assistance among the many data of the poor in Medan Tembung sub-district; there are complexities in processing data so far, that is, determining the poor population who are the top priority for receiving assistance among the many data of the poor in Medan Tembung sub-district; there are complexities in processing data so far, that is, determining the poor population who are the top priority The difficulty arises as a result of the vast number of disadvantaged people in the sub-district head, who must take into account factors such as welfare status, status, and the number of people in a household. By observing the problem above data mining using the clustering process, very appropriate to be used to generate priority community awareness among hundreds of poor people in Medan Tembung sub-district, the importance of each of these parameters becomes a benchmark for selecting the population that is a top priority to receive assistance from the family hope program (PKH) for low-income families.Keywords  -   Data Mining, Cluster Method, family hope program, Knowledge Abstrak - Setiap kecamatan di Provinsi Sumatera Utara dapat mengelola dana bantuan, salah satunya dapat memberikan prioritas bantuan masyarakat kepada keluarga berpenghasilan rendah yang tergabung dalam Program Keluarga Harapan (PKH). Tingkat akurasi data harus mendukung niat baik pemerintah daerah dalam mengentaskan kemiskinan melalui program Keluarga Harapan (PKH) bagi keluarga berpenghasilan rendah. Terdapat kerumitan dalam pengolahan data selama ini yaitu menentukan penduduk miskin yang menjadi prioritas utama penerima bantuan di antara sekian banyak data penduduk miskin di Kecamatan Medan Tembung; terdapat kerumitan dalam pengolahan data selama ini yaitu menentukan penduduk miskin yang menjadi prioritas utama penerima bantuan di antara sekian banyak data penduduk miskin di Kecamatan Medan Tembung; ada kerumitan dalam pengolahan data selama ini yaitu menentukan penduduk miskin yang menjadi prioritas utama Kesulitan itu muncul akibat banyaknya jumlah penduduk miskin di camat, yang harus mempertimbangkan faktor-faktor seperti kesejahteraan status, status, dan jumlah orang dalam suatu rumah tangga. Dengan mencermati permasalahan di atas data mining menggunakan proses clustering, sangat tepat digunakan untuk membangkitkan prioritas kesadaran masyarakat di antara ratusan masyarakat miskin di Kecamatan Medan Tembung, pentingnya masing-masing parameter tersebut menjadi tolak ukur untuk memilih populasi yang akan dipilih. menjadi prioritas utama untuk menerima bantuan Program Keluarga Harapan (PKH) bagi keluarga berpenghasilan rendah. Kata Kunci - Data Mining, Metode Cluster, Program Keluarga Harapan, Pengetahuan.

PT. Telekomunikasi Selular is a company engaged in the mobile telecommunications business industry in Indonesia. The company uses outsourcing employees for several positions, one of which is the administrative position to support of the company activities. The purpose of this research is to 1) analyze the influence of non-physical work environment on the motivation of Outsourcing Employee business support at PT. Telekomunikasi Selular Branch Medan; 2) analyze the influence of job security on the motivation of Outsourcing Employee business support at PT. Telekomunikasi Selular Branch Medan; 3) analyze the influence of non-physical work environment on the performance of Outsourcing Employee business support at PT. Telekomunikasi Selular Branch Medan; 4) analyze the influence of job security on the performance of Outsourcing Employee business support at PT. Telekomunikasi Selular Branch Medan; 5) analyze the influence of motivation on the performance of Outsourcing Employee business support at PT. Telekomunikasi Selular Branch Medan; 6) analyze the influence of non-physical work environment on the performance of Outsourcing Employee business support through motivation as intervening variable at PT. Telekomunikasi Selular Branch Medan; 7) analyze the influence of job security on the performance of Outsourcing Employee business support through motivation as intervening variable at PT. Telekomunikasi Selular Branch Medan. Population in this research is Outsourcing Employee PT. Telkomsel Medan Branch which has 132 people with a sample of 99 people. The engineering samples used in this research is Simple Random Sampling technique. Data analysis method used is path analysis. The results showed that 1) Non-physical work environment has a positive and significant impact on the motivation of Outsourcing Employee business support at PT. Telkomsel Branch Medan. 2) Job Insecurity has a negative and significant impact on the motivation of Outsourcing Employee business support at PT. Telkomsel Branch Medan. 3) Nonphysical work environment has a positive and significant impact on the performance of Outsourcing Employee business support at PT. Telkomsel Branch Medan. 4) Job Insecurity has a negative and significant impact the performance of Outsourcing Employee business support at PT. Telkomsel Branch Medan. 5) Motivation has a positive and significant impact on the performance of Outsourcing Employee business support at PT. Telkomsel Branch Medan. 6) Non-physical work environment has a positive and significant impact on the performance of Outsourcing Employee business support through work motivation at PT. Telkomsel Branch Medan. 7) Job insecurity has a negative and significant impact on the performance of Outsourcing Employee business support through work motivation at PT. Telkomsel Branch Medan. Keywords-Non-physical work environment, job insecurity, motivation and the performance of employees outsourcing business support. I. INTRODUCTION Business competitiveness is the case today cause changes so fast in a business that require...

Because of the rise of technology and increased business competition, SMEs must have a strong and well-defined marketing plan in order to succeed. The goal of this study is to look at how marketing strategies are implemented in SMEs in order to compete in the digital age. The researchers used a qualitative technique in this study, conducting structured interviews with the owners or top management of SMEs, with a total sample size of 31 respondents. The findings of this study revealed that the culinary, fashion, and tour and travel industries use added value and differentiation strategies for their products and services, as well as a competitive pricing approach. In the trading industry, on the other hand, they are more likely to employ a price strategy to compete in the market and to select a niche market to develop their target market. Keywoard : Marketing Strategy, Marketing Mix, SMEs, Medan

The Medan City Micro, Small and Medium Enterprises (MSME) and Cooperative Service in collaboration with the Halal Product Guarantee Agency (BPJPH) supports the existence of a halal certificate guarantee for MSME actors in the city of Medan. Currently, to implement all of business activity, there is a need for halal certification guarantee management so that MSME business actors can better understand how important a halal certificate is to a business. Indonesia's population is a Muslim-majority country and a potential market for various halal products. The percentage of the number of micro, small and medium enterprises is high. For example, micro businesses can be represented at 98,79%, small businesses 1,11%, while medium businesses 0,09%, and large businesses only 0,01%. This data is based on the 2013 Ministry of Cooperatives and Small and Medium Enterprises and from the total of these business units, micro, small and medium enterprises (MSMEs) act as business drivers in Indonesia. However, the guarantee of a halal certificate issued by the Ministry of Religion is considered to be very difficult for Medan City MSME actors to obtain due too many requirements that must be met by the business actors themselves. The guarantee of a halal certificate is expected to be a spirit to awaken and excite the development of the halal industry in the country, especially North Sumatra. Halal Product Assurance certification and supervision services also consistently apply the principles of integrity, transparency, and avoid all kinds of extortion and gratification.