Berkembangnya situs jual beli online di Indonesia membuat pelaku industri digital menciptakan situs pembanding harga yang membantu calon pembeli toko online dalam membuat keputusan untuk membeli suatu produk. Keberadaan bisnis situs pembanding harga memerlukan suatu strategi komunikasi pemasaran yang tidak saja berupaya untuk menarik pengguna internet berkunjung ke situs tersebut, namun juga bagaimana menarik perhatian para penjual online agar mau bekerjasama. Tulisan ini akan menghadirkan strategi komunikasi pemasaran digital salah satu situs pembanding harga populer di Indonesia yaitu telunjuk.com dalam meningkatkan trafik. Metode penelitian yang digunakan adalah metode penelitian kualitatif deskriptif. Data dikumpulkan dengan cara mewawancarai orang-orang kunci di telunjuk.com yaitu Chief Marketing Officer sebagai key informan dan Digital Marketing Specialist sebagai informan 1 serta Content Specialist sebagai informan 2. Selain itu penulis juga melakukan pengamatan pada situs-situs pembanding harga lainnya serta situs jual beli online melalui media internet, disamping juga penelusuran melalui buku-buku yang relevan. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran digital yang dilakukan telunjuk.com dalam meningkatkan trafik adalah dengan cara memasang iklan display (display advertising), optimisasi mesin pencari baik SEM maupun SEO, dan juga pembentukan platform bagi komunitas.

Cibadak Village in District of Bogor, West Java has land contour which is mountainous and dried has caused minimum access to water resources. During the dry season, the water supply is minimum which affected in their people’s unhealthy lifestyle. There was a Government’s Program called WSLIC-2 (Water and Sanitation for Low Income Communities) which use public water tap model and it was free of charge. But it’s not sustainable which is some of water pipes were damaged and unfixable. Based on that condition, Center for Political Studies and Community Development/ Pusat Pengkajian Politik dan Pengembangan Masyarakat (P4M) Nasional University initiated a community empowerment program called “Community-based Clean Water Facility Development Program in Cibadak Village”. Based on our Participatory Action Research (PAR), there are a few factors which contribute towards the sustainability of the clean water program, i.e: Community participation and contribution, Paid water meter system, Community-based Water Management Agency/Badan Pengelola Air Bersih (BPAB), and Village Regulation. System approach through the development of BPAB and Village Regulation will have a significant impact on the sustainability of the program.

Efforts to increase online media traffic can be realized by increasing reader engagement. The high frequency and intensity of readers and interactions in reading news online, such as commenting and sharing the article, indicate a high level of reader involvement. The article attempts to show the influence between the motives of using online media, news selection, and news attractiveness on the level of reader involvement. Through distributing questionnaires to 95 students, the study uses a survey method with an explanative quantitative approach. Data are analyzed using multivariate analysis techniques with correlation coefficient test and multiple linear regression. The results show a strong and positive correlation between the motive for media use, news selection, the level of media attractiveness, and the level of reader involvement of 0.659. The multiple linear regression test also proves a significant influence between the three independent variables on the level of reader involvement with an influential contribution of 43.4%.

The Covid-19 pandemic around the world has caused various problems, especially in the health and economic sectors. Various efforts have been made by the government to overcome the impact of Covid-19. One of the government's efforts is to carry out various public communication strategies to influence public discourse and behavior in order to avoid the virus. However, the government's efforts to construct public discourse must deal with other discourses that are sourced from information spread on the internet. This article seeks to understand the construction of government discourse and other discourses by using secondary data from internet. The conclusion that can be drawn is that the discourse constructed by the government in an effort to deal with the impact of the Covid-19 pandemic is that there is always a middle way between health interests and economic interests. People must remain productive at work while maintaining health. Meanwhile, another public discourse that has also developed is that Covid-19 is a form of global conspiracy that aims to destabilize the world economy.