Digitalization as a concept of economic activity based on digital technologies is gaining more and more popularity and is being introduced into various spheres of life. In the global aspect, digitalization covers the economies of countries of almost the whole world, which determines the triggers for the formation of their development strategies in the long term. Living in the age of digitalization, one cannot but say about it as a new phenomenon that is becoming new for the development of the state, business structures and society as a whole. The purpose of the study was to study the theoretical foundations of the digital economy and develop recommendations for the introduction of a new digital product in the activities of the organization. To achieve this goal, the method of formalization, observation and economic experiment was applied. The main results of the study were the obtained new knowledge about the digital economy, as a result of the analysis of various approaches to the definition of the digital economy from the standpoint of the sectoral approach. The place and role of Russia in the development of global digitalization processes has been determined. The opinions of scientists and business representatives regarding the opportunities and risks of digitalization for business structures, financial institutions, and the social sphere are presented. The theoretical consideration of the essence of the digital economy has received a significant practical focus. This concerns the promotion of digital products of large companies in the regions. On the example of the Penza oil and gas organization, a project for the introduction of a new digital product was considered, a hierarchical structure of work was described, and a rationale for the economic feasibility of the project was given. The further direction of the research will lie in the plane of applying flexible methodologies in the design of new projects in the field of digitalization, which are currently gaining great popularity.

Digitalization that have been actively developing in Russia over the past ten years have an impact on the protest moods of people who share a religious worldview. The subject of this analysis is the forms of virtual protest activity on the Internet, which are classified as: protest against religion as an institu-tion that protects the existing political, economic and social foundations of Russian society from the atheism and other faiths and religious systems point of view; protest against the existing official confes-sional hierarchy within the normative religious dis-course; protest against internal confessional dog-mas aimed at reform or division. Digital protest ac-tivity is based on a marginal religious identity that does not affect the normative and confessional dis-course, but is formed within the framework of politi-cal, mythological, and ideological discourses. Pro-test moods against religion as a social institution, or atheistic protest correlates with political and socio-economic protest moods in provincial cities of Rus-sia.

No abstract

Digital protest in Russian provincial cities is funda-mentally different from such protest activity of met-ropolitan cities. The typical forms of digital political protest activity in metropolitan cities is oppositional political activity, while in the provincial cities the most popular topics on social networks are: solving hobbies-related issues, environmental issues, local socio-economic problems, such as the problems of defrauded equity holders etc. Despite the apparent interest in the elections, opposition parties and movements, residents of the Russian provincial cit-ies do not trust the major popular leaders of the political opposition in large cities and metropolitan areas. This testifies to the split of Russia into a country of metropolitan cities and a country of pro-vincial ones, different value systems of provincial and capital Russia, which may negatively affect the development of the political situation in the future.

The course of modernization and innovative development proclaimed by the country's leadership stimulates the innovation process at enterprises. However, being engaged in the development and implementation of innovative projects in the activities of the enterprise, management of enterprises is faced with some barriers caused by the specific features of such projects. The article analyses the current state of affairs in the management of innovative development of the agro-industrial complex of the Penza region. The paper determines the existing problems and prospects in the management system of innovative projects in the specified area. The study carries out an assessment of the innovative potential of agricultural organizations of the Penza region. The authors propose a model for managing innovative projects based on a systematic approach, substantiate the application of the differential method in determining the strategy of innovative development, describe operating models for each type of strategy.