The article is devoted to the research of international protection of human rights in overcoming poverty in the context of public awareness and digitalization. Analyzed certain provisions of international regulations and domestic legislation, the authors found that these documents underlined the poverty line, and human resources that are below this limit are considered to be poor. It is established that today in Ukraine there is activity of the state in reducing social inequality among human resources, there are also reforms to deepen the stratification of society, but there is no effective mechanism for implementing the proposed approaches by public authorities. The article proposes to take the three main goals of sustainable development as the main components of models that will help eradicate poverty in the world and in Ukraine as well. In particular, the authors proposed to take into account the following provisions: 1) overcoming the extreme poverty line as an economic and social component of the country; 2) fighting inequality and injustice in the context of protecting international human rights; 3) fighting climate changes. Taking into account the proposed provisions at the national level will help accelerate the achievement of the world’s global goals of sustainable development. The authors improved the interpretation of the concept of “information inequality”, which they proposed to understand the differences in access to information, sources of its accumulation by society, its incomplete usage in practice due to lack of awareness. It is proved that this is the basis for ignorance or lack of information of the poor layers of society. The human resources’ usage of the proposed interpretation in the article in their daily life will create the association that it is their lack of information, in an active digital environment, causes the effect of “insufficient power of the individual in society”.