Abstract. Given the complexity of the global epidemiological situation, the struggle for the competitiveness of national economies is exacerbated. For Ukraine, whose economy has now taken the form of deindustrialization, the intensification of innovation is a necessary, extremely important condition for its further development. It was previously thought that the socio-economic development and growth of countries depended mainly on their capital and labor resources, while other lesstangible resources, such as information, training, infrastructure development were treated as external factors influencing market behavior only indirectly. However, overtime, the idea that knowledge management is a determining factor in productivity in both modern and traditional economies is becoming increasingly entrenched. The paper proposes results of the research of Ukraine’s positioning in the global innovation space. It also determines the necessity of priority development of the innovative sphere of the country against the backdrop of crisis phenomena and assesses the position of Ukraine in the Indices characterizing the level of development of the innovative component of the competitiveness of the country’s economy. It underlines the insufficient level of innovation infrastructure development in the country. The authors consider that the basis of Ukrainian innovative competitiveness is the development of institutions, infrastructure and business. These areas need special state support, as their effective implementation is the main competitive advantage of Ukraine. The research was conducted according to the Global Innovation Index sub-indices on the horizon of 2013—2021. Econometric methods are used to generalize the positioning of Ukraine in the global innovation space and the DEA method to study the relative individual effectiveness of the innovation environment and innovation activities in Europe. Keywords: innovation, innovation potential, digitalization, digital transformation, competitiveness, Global Innovation Index. JEL Classification O32, D24, F63 Formulas: 1; fig.: 4; tabl.: 2; bibl.: 20.

The main methodological approaches to the formation of corporate social responsibility are reviewed in the article. A brief analysis of the understanding of modern business in this category is conducted. The introduction of CSR into business practices to enhance competitiveness is considered as an example of an agro-industrial enterprise. As a result, the algorithm for the gradual application of social responsibility and the possible results are presented.

In the ar cle the current state of the produc on of ecologically clean products in Ukraine made an analysis of the major publica ons on the topic. It is established that the purpose of this research is a study based on the analysis of land resources in the process of their economic use of their key role in ensuring the safety of agrifood sector. The paper considers the extent of produc on and implementa on of environmentally friendly products and the need for an increase in its volume. Highlight main direc ons of produc on organiza on on environmental principles, on the basis of planning of agricultural produc on on the ecological basis of including appropriate successive stages. Condi ons the dynamics of indexes of produc on of ecologically clean products in Ukraine and on the example of agricultural enterprises. Based on the environmentally sound produc on of agricultural products defined forma on and prac cal realiza on of the economic mechanism of s mula on of the produc on of environmentally friendly products. The development of agricultural enterprises, based on the produc on and implementa on of environmentally-friendly products can be achieved due to the ver cal integra on of the enterprises working in the market of environmentally friendly products and United in Ukrainian financial group with the ac ve par cipa on of Government support, increasing the compe veness of the agricultural enterprises entering the interna onal markets, enhance the economic poten al of agriculture, the project development cer fica on environmental products according to interna onal standards.Ключові слова: clean produc on, cleaner produc on, greening, organic agriculture.

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