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Electronic marketing is the use of electronic data and applications for planning and executing the conception, distribution and pricing of ideas, goods and services to create exchanges that satisfy individual and organizational goals. While a number of research studies have examined the factors that drive electronic marketing, there is only scant empirical evidence on the link between environmental forces activity and electronic marketing integration into our contemporary business model. The objective of this study is to critically analyze the environment forces that influence e-marketing practices in the 21 st century trend in Nigeria. Various environmental factors were identified that hampers electronic marketing growth in Nigeria. Technological Acceptance Model was used as the theoretical underpin for the study. It was concluded that a systematic implementation of e-marketing strategies is positively related to the enhanced job performance of Small and Medium scale Enterprises (SMEs) owner/managers and the overall success of core business processes, that the environmental force if properly streamlined will result to full integration of the electronic marketing tools into the business operation. Various recommendations were given and limitations/suggestion for further studies.

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This paper presents an empirical investigation on the relationship between Physical Appeals and Patients' Loyalty of Privately owned hospitals. Our study population was the 110 privately owned hospitals in Rivers State registered with Nigerian Medical Association (NMA). A sample size was taken using Krejcie and Morgan table which gave us a sample size of 86 hospitals. Five (5) copies of questionnaire were given to each of the 86 hospitals. A total of 430 copies of this questionnaire were completed by in-patients and outpatients of the hospitals studied. Out of the 430 copies, 20 copies were missed, and 10 copies were wrongly filled, that left us with 400 copies used. We adopted the partial correlation analysis to measure the linear relationship between Physical Appeals and Patients Loyalty of the hospitals under study. Spearman's rank order correlation coefficient data analysis technique with the aid of statistical package for social sciences (SPSS) were used because we looked into the relationship between Physical Appeals and Patient's Loyalty of privately owned hospitals. All the hypothesized Physical Appeals dimensions were adjudged to be relevant in determining Patients Loyalty levels. Our findings from quantitative data analyses support the argument that Physical Appeals affect Patients Loyalty of Privately owned hospitals through ambient condition, expertise and spatial layout.