As the situation in the world is extremely fluid, university educators must be ready and able to provide all educational, informational, consulting services using the Internet system. That is why the issue of the digital competence development is of a great importance. The purpose of this article is to highlight innovative strategies to promote the development of digital competence of medical university educators. In order to meet the demands of the modern informational society, it is critical to be responsive to the latest requirements and keep on learning. The formation of new organizational values and norms of electronic education require additional time, physical, and material resources. The main mission of methodological department of education quality assurance at the Poltava State Medical University established 5 years ago is to create conditions for educators to update their digital and methodological levels by organizing the digital space and moving work to qualitatively new standards. The matter of improving digital competence is of particular importance, as well as an updating the ideology regarding the organization and control of the teaching staff work. The University Library also contributes much in creating the modern educational environment. The library personnel try to combine traditional service and the latest information technologies. The creation, administration and moderation of the Poltava State Medical University repository are also very important. The university website is organized in such a way that it allows educators and students to use it easily and conveniently. Thus, today it is essential to train modern scientists, teachers, and managers to meet new demands, use a wide range of possibilities of innovative digital technologies and teach them to convey creative and critical use of these digital technologies.