Важливою складовою зовнішньоекономічної діяльності багатьох країн у світі являється саме туристична галузь. Події останніх трьох років показали, що туризм є одним із найвразливіших видів бізнесу, який залежить від багатьох галузей економіки і водночас впливає на них. В Україні туристична галузь є перспективним, але зараз і досить ризикованим видом діяльності. В статті досліджено вплив пандемії на міжнародний туризм у світі та в Україні, проведений аналіз кількості обслуговуваних туристів туроператорами та турагентами за останні роки, в тому числі міжнародних, виїзних (іноземних), в’їзних та внутрішніх. Досліджено країни, громадяни яких найбільше відвідують Україну та які види послуг користуються найбільшим попитом серед міжнародних туристів. Встановлено основні фактори, що найбільше вплинуть на подальший розвиток туристичної індустрії в Україні.

The main feature of the work of hospitality workers is constant communication with people of different ages, social statuses, and sometimes nationalities. The culture of professional communication of service workers consists, first of all, in respectful attitude to the client, and also in ability to interact with the person irrespective of a situation. The professional ethics of the hospitality industry is based on professional knowledge, skills, moral norms and principles, as well as basic aspects of professional, social (including moral, pedagogical, political, diplomatic, internal, emotional) culture and professional etiquette. When visiting the guests of the institution, it is very important to match the manners, appearance, language, gestures and clothes. If employees violate their professional ethics, violate morality, forget about their professional standards, it leads to a negative image of the hotel and restaurant business. The ability to ethically, competently and meaningfully express an opinion, provide information to the client is a necessary and extremely important component of the communicative competence of employees in the hospitality industry. This component is the foundation of business processes of the industry, which is aimed at promoting and selling tourism products, hotel and restaurant services, sightseeing, spa and specialized services. In view of this, the skills of professional communication are of great importance in both international and international dialogue.

The article monitors and analyzes the main causes of unbalanced diet of young people; the basic principles of proper nutrition have been studied. It has been found that a balanced diet plays a fundamental role in ensuring good health. Properly formulated diet has a significant impact on the health of young people, increases efficiency, mental and physical development, creates a basis for longevity. In modern conditions, the problem of nutrition of young people is becoming more urgent. This issue is relevant because for a balanced diet it is necessary to take into account individual characteristics: age, sex, weight, metabolism, physical activity. This means that each diet can be recommended only to a certain group of the population (children, youth, etc.). It is analyzed that the state of health of modern youth is characterized by a fairly high level of morbidity, namely the persistent spread of endocrine and cardiovascular diseases and those associated with metabolic disorders. The main factor in this situation is an unbalanced menu: the vast majority of the diet consists of fast carbohydrates (pasta, potatoes, semi-finished products, sweets). There is also a significant imbalance in the amount of food on the menu (exaggerated caloric intake in accordance with physiological needs). The menu of young people is mostly characterized by insufficient consumption of natural products: fish, meat, dairy products, fruits and vegetables. Consumption of such products provides the body with the necessary nutrients. It has been found that today many young people usually do not follow a diet, eat in front of the TV or computer without controlling the amount of food consumed. This has a negative effect on the health and hormonal activity of the body. Constant overeating leads to chronically elevated levels of insulin in the blood, which increases the proliferation of cells and microorganisms, tumors, causes the so-called "diseases of civilization": atherosclerosis, hypertension, heart attacks, strokes, allergies, cancer, osteochondrosis, diabetes, obesity and obesity. etc. It is established that a balanced diet of young people is an individual norm of the required caloric content, depending on physical indicators and load, with the calculated amount of macronutrients (proteins, fats, carbohydrates). It is determined that nutrition plays an extremely important role in the proper course of physiological processes in the body of young people. Proper nutrition depends on the normal functioning of organs and systems of the body, its resistance to various pathogens. Modern young people should eat at least four times a day, and for breakfast, lunch and dinner must be a hot dish. The body needs to consume milk, cheese, dairy products (sources of calcium and protein). Deficiency of calcium and phosphorus will also help to fill fish dishes. As a side dish it is better not to use potatoes or pasta, and stewed or boiled vegetables (cabbage, beets, onions, carrots, beans, garlic and cabbage).

Blockchain technology, its economic, social and technological implications, along with artificial intelligence and 5G mobile technology, have become revolutionary trends in the last few years. Blockchain technology is primarily associated with Bitcoin, as it is built on the blockchain platform. However, this technology goes far beyond cryptocurrencies such as Bitcoin, Ethereum, Litecoin, Ripple, as it can assist businesses in strategic planning and management. In 2018, the World Economic Forum and Gartner (an information technology, research and consulting company) announced blockchain as one of the most popular technologies. The hospitality industry should focus not on the technology itself, but on how it can be used to benefit consumers and suppliers, while creating new tourism products or systems. Blockchain technology can be used in online customer reviews, smart contracts, blockchain-based travel portals, online payment processing for hotel reservations, and supply chain management

The research method is the substantiation of the category «international tourism» based on the theoretical analysis of domestic scientists, the analysis of the main factors and factors that influence the formation of international tourist flows and the development of the tourism industry. The article proves that the influence of external and internal factors can have positive and negative results. It has been proven that static factors are unchanged over time, while dynamic factors can change. The influence of external factors is manifested through social, economic and political changes, and internal factors are influenced through market relations. External factors affect tourism through: demographic and social changes; economic and financial development; changes in political and legal regulation; technological changes; trade development; transport infrastructure; travel safety. Internal factors are primarily market factors: supply and demand processes; segmentation of the market in which the tourist product is developed; actual marketing; tourism private sector; human factor. All factors affecting the development of the international market tourist services, conditionally divided into two main groups: factors acting independently of the activities of industry organizations tourism (motivational, economic, political, geographical, social, ecological); factors contributing to the development of tourism, which are actively used tourist organizations in their activities (scientific and technical potential). Assessing the country's international competitiveness tourist market, it is necessary to take into account and investigate the following criteria:  resource potential of the country; trends that are relevant in the business environment and development tourist infrastructure; the state of the political and legal framework for the regulation of international tourism in country.