The paper presents the prerequisites for creating a unified digital information environment that is necessary in the food industry to ensure decision-making management. The order of a unified digital information environment development focused on the food industry of the megalopolis on the example of the city of Novosibirsk is shown. The analysis of a single data base of food industry enterprises created by authors was carried out. The ranking of the main market operators according to the selected evaluation criteria in accordance with the current legislation has been completed. The proposed unified digital information environment may be interesting: executive authorities to improve the quality of ongoing and analytical activities, and the formation of a cluster of food industry enterprises implementing healthy nutrition, which can be considered as the basis for managing the rationalization of nutrition of the population outside the home. For representatives of commercial structures, the developed unified digital information environment can be recommended: marketing professionals to develop effective marketing and operational strategies to increase the number of potential consumers in the food industry; business owners to optimize the placement created and determine the prospects for the development of functioning enterprises of the food industry, to identify competitive advantages and assess their own competitive potential to study the dominant factors of the external environment of the enterprise; adjustments to the business processes of an enterprise taking into account the established criteria of competitiveness and the influence of determining factors.

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В статье приведены маркетинговые исследования разрабатываемых фруктово-ягодных начинок для хлебобулочных изделий. Исследованы взаимосвязь калорийности, количества сахара в хлебобулочных изделиях с фруктово-ягодными начинкам и спроса потребителей на такие изделия. Изучены предпочтения потребителей относительно фруктово-ягодного сырья и гетерогенность начинок, цены хлебобулочного изделия. На основании полученных результатов было выявлено, что востребованными фруктово-ягодными начинками являются гетерогенные начинки (с кусочками фруктов и ягод) из клубники, вишни и малины с пониженной калорийностью и низким содержанием сахара. На основании опроса потребителей были разработаны рецептуры фруктово-ягодных начинок, отвечающих потребительским предпочтениям целевой аудитории.

Various approaches to the classification of public catering facilities in the food industry are considered in the paper. A need to improve the classification of public catering facilities existing on the Russian market through the symbiosis with the existing international classifications is demonstrated. The Internet portal data and data obtained by the Novosibirsk City Government were compared. Considerable discrepancies in the data obtained from these sources were revealed. It was found in the course of the study that the number of actually existing catering establishments in various districts of the city is 1.5…1.7 times higher than the number of catering establishments officially registered in the executive bodies that control this sphere of business. A need to develop an interactive classification which could provide obtaining reliable results in terms of some attributes is shown. The development of such a digital classification of catering establishments will make it possible to: make the Novosibirsk market of the catering services more attractive to foreign investors and tourists; facilitate quality control of the services rendered by catering establishments for executive authorities; create a unified system of evaluation of catering establishments in terms of services and quality of rendered services; carry out an analysis of the competitive environment for business owners; facilitate the choice of public catering facilities for consumers with regard to their individual preferences The results of the study can be of interest to a wide range of people including consumers, critics, business owners, foodstuff suppliers and state inspection authorities.

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