In modern conditions of the economy, unstable financial and political processes, the labor market is undergoing serious changes on a global scale. The article discusses the demand and supply of labor, the impact of migration processes, unemployment rates, the dynamics of the domestic and international markets, both at the macroeconomic and microeconomic levels. A study of the labor market as an economic system is given, taking into account the indicators of GDP and GNI. The ratio of supply and demand in the labor market in macroeconomic theory is considered, the dependence of wages on working hours is given. Attention is focused on the analysis of the relationship between the labor market and the unemployment rate. The data on the unemployment rate for the constituent entities of the Russian Federation, indicators of the impact of the minimum wage and migration (immigration) on the labor market, the results of economic data on migration in the labor markets of the Migration Advisory Committee (MAC) are provided.

The article examines current marketing trends in Russian cinema and film industry, which have emerged in the 21st century in Russian cinema and international federation of film societies. The aim of the study is to define the directions of marketing strategies for enlarging the target audience and extracting the maximum possible profit from cinematographic business. Based on key works on marketing and their own observations, the authors investigated the concept and essence of marketing, its content and specifics. Various ways of increasing the audience of cinemas and customer loyalty programmes were analysed. The main societal trends, which influence the creation of cinematographic images in contemporary cinematography, were identified, and the factors of modern society development and their correlation with the world of cinematography, including the degree of their influence, were pointed out. The results of the study can serve as a basis for evaluating the effectiveness of marketing strategies.

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