Objective. To analyse approaches to the organization of user training that can be applied in distance learning of digital competencies. Mastering digital competencies by users is known to be one of the important tasks not only for higher education but also for the whole society. Therefore, we consider it important not only to provide quality training, but also to encourage more users. Methods. Empirical methods are applied. The article examines the "user roadmap" - the steps from user identification of necessary competences to quality mastery of competences. At every step, the user needs help. Results. Based on the analysis done, recommendations have been developed for organizing work in university libraries in this direction. The expected result is an increase in the number of persons trained and an increase in the effectiveness of user training in digital competencies. Conclusions. We believe that in order to obtain a high-quality result, it is necessary to provide comprehensive user support. Specialists in information departments in institutions, including university libraries, have the opportunity to do this successfully due to the following advantages: the possession of relevant knowledge and its constant improvement, communication with users who are motivated for successful learning.