Introduction and Background Over the past decade, social networks have evolved so rapidly and currently utilizes digital media; it is hard to wonder how social networks started considering how fast it has emerged (Edosomwan et. al,2011). In light of this, Carton (2009) submits that many technologies have been developed to make communication easier; this coupled with the widespread technology acceptance could account for the growth and influence of contemporary social media. Edosomwan et. al, (2011) noticed that the early 2000's saw the springing up of many social networks which increased interaction among individuals and groups with common interests. Junco, Heiberger, and Loken (2011) agreed to this by intimating that 2004 and 2005 saw the sprout of popular names like Facebook, Dogster, YouTube, and Mixi among others. These platforms paved the way for the arrival of Twitter, Instagram, WeChat, and WhatsApp. Nowadays, these platforms are generally called social media. Mayfield (2006) cited in Veil, Buehner and Palenchar (2011) opines that trust is at the center of social media is communication; also, it provides a platform for people to connect, take part in social discussions, and freely share their views. Social media was described by Veil, Buehner, and Palenchar (2011) at that time as 'new media' enables individual to become private sources of information by putting up their opinions and understanding of issues (Marken, 2007). Irrespective of the relevance of social media, it has been criticized on variable and enormous grounds. In the words of Carr (2010), 'For me, this is almost as important as climate change. Whilst of course it doesn't threaten the existence of the planet like climate change, I think the quality of our existence is threatened-and the kind of people we might have in the future'. Keen (2007) was certain that social media is gradually damaging our thinking, society, and culture. In all these descriptions of social media and networks, one key thing runs through as its core mandate and that is communication. Isaacs (2014) noted that, social media has a definite effect on communication and this cannot be overlooked. Trust is very important in communicating especially when the environment is uncertain (Ma et al, 2009). While communicating, it is important to build trust; because it is key in many relationships and helps reduce costs and

Cyber fraud has become a stumbling block in the development of many countries especially in the developing world as billions of dollars continues to be lost. It's prevalence in the west African sub-region has stifled the efforts made by governments to bridge the technology gap between nations like Ghana and the west. Online shopping which is a convenient advancement in technology and relatively famous form of transaction in the west requires a considerable level of trust between the customer and the service provider. With the consumer culture theory (CCT) and model of integrative trust as theoretical foundations, this paper adopts a comprehensive twoway generic inductive approach to gather relevant data for analysis to unravel the effects of cyber fraud on the Ghanaian consumers' trust for online shopping. The methodology encapsulates a systematic and rigorous literature review and documented cases of cyber fraud in Ghana. Results intimated that cyber fraud is a major cause of financial lose in Ghana and has to a large extent affected the Ghanaian consumers' trust for online shopping and E-transactions in general as only 39% of the populace are revealed to buy online. Poor information technology infrastructure, growth of IT users, and a lack of regulation and training law enforcements were also found to be the underlying causes of why it is challenging to secure information online and hence the lack of trust.