Kegiatan PKM dilakukan di Desa Teluk Radang, Kabupaten Karimun masih memerlukan pembinaan dalam hal pengenalan potensi wisata yang dimiliki. Hal ini disebabkan karena masyarakat Desa Teluk Radang menunjukan keseriusan ke arah mengembangkan desa dalam hal memahami potensi wisata setempat. Solusi permasalahan yang ditawarkan dalam kegiatan ini lebih mengedepankan peningkatan pengetahuan dan pengembangan sdm/masyarakat terutama dalam hal pemasaran. Pelatihan ini dilakukan untuk membuat masyarakat memahami bagaimana menjalankan komunikasi pemasaran dalam kegiatan sehari-harinya atau usahanya.

The purpose of this research is to determine the effect of personal selling on the Sales Volume at Gardenia VITKA Batam. The sample used in this study amounted to 30 customers  ,sampling technique, namely the sampling technique using the entire population as a sample.. Data analysis techniques used simple linear regressions analysis. The results showed a coefficient value (r) of 795, a coefficient of determination (r2) of 0.713, a significance value of 0.000 <0.05, t count value is 8.338 and t tabel is 1.808. The results of this research indicate that (1) with r value has a strong relationship between personal selling and the sales volume, (2) with r2 value means personal selling have an sales volume. attandent of 79.3%, (3) with significance value means the personal selling variable (X) effects the sales volume variable (Y), (4) from t count value thus H0 is rejected and H1 is accepted.

This article aims to determine tourist perceptions about the components of tourism destinations on Angso Duo Island, Pariaman City. This article uses a SWOT analysis while simultaneously using the 4 A approach (attractions), accessibility (accessibility), amenities (amenities or facilities), and ancillary services (tourism support services). has been comprehensive on Angso Duo Island, and the findings in particular are the development of Angso Duo Island using SWOT analysis as well as 4A. The drawbacks on this island are that it has not been managed with good management, and some of the existing facilities are inadequate. The tourism development strategy is carried out using the SWOT matrix and explain in detail the results of the 4A interview of each informant.

The purpose of communication is to inform, persuade and remind. However, some of the communications delivered are not aligned with the intended purpose, thus triggering a complaint. The formulation of the problem in this study is to find out how marketing communication and online complaints are with the research location at Vanilla Hotel Batam. This research-based is on the theory of marketing communication by Hermawan with 5 indicators (promotion, advertising, personal selling, public relations, direct marketing) and on theory of complaint by Tjiptono with 3 indicators (speed of complaint handling, problem solving, ease of complaint filing procedure). The research was conducted using qualitative research methods. Data collection techniques were carried out through observation, literature study, and interviews with hotel manager, senior sales and marketing, and reservation agents. The data analysis technique used is data reduction, data presentation and conclusion drawing. The results of the analysis show that the application of communication marketing at Vanilla Hotel Batam is quite good in indicators (promotion, advertising, personal selling, public relations, direct marketing). However, the complaint indicator needs to be improved. Based on the results of the analysis, it is expected that Vanilla Hotel Batam can increase its human resources and consider conducting training for the front office and sales and marketing departments.