The main purpose of the study is to analyze the neuropsychological and neurolinguistic foundations of speech activation in the educational process. Human speech activity is closely connected with all spheres of human consciousness. The history of the existence of mankind has proved that it is speech that is an important factor in the mental development of the individual and the improvement of social relations. Under the influence of speech, consciousness, mental operations, volitional and emotional spheres develop, and the intellectual capabilities of a person are enriched. Broadcasting as a psychological phenomenon is one of the most difficult in the life of each of us. Speech activity has its own physiological mechanisms, which are determined not only at the functional, but also at the morphological level. Based on the results of the study, key aspects of the neuropsychological and neurolinguistic foundations of speech activation in the educational process were considered.

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The main purpose of the article is to study the main features and prospects of linguistic innovations in the educational process of universities. An important distinguishing feature of the current stage of development, characterized by the integration and globalization of the world system in various spheres of human life and activity, is the expanding process of informatization. In the conditions of the information society, modern information and communication technologies are a vital professional tool, the mastery of which determines the need of a person as a specialist in the labor market. New economic conditions determine the type of communication in which a person must master at least one foreign language. Practical knowledge of a foreign language is one of the most important characteristics of a specialist of any profile. Therefore, linguistic education occupies one of the leading positions in the general system of education and professional training of specialists. As a result of the study, the relevance of introducing linguistic innovations in the educational process of universities, as well as the main mechanisms of these processes, was analyzed