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The relevance of this article is determined by the fact, that much attention is paid to the ecological aspects of construction in the modern world. The cost efficiency of the project is not enough to justify its efficiency and to choose if for the realization. Investors, future owners and users of the object are interested in its environmental friendliness. The authors allocate three main elements, forming the system of “green” construction, including human, environment and construction object. These elements are connected with financial and non-financial criteria. This research proves, that financial criteria, such as cutting of construction cost, reducing costs for the object maintenance, exception of the liquidation expenses, for the environmental impacts, are most interesting for the stakeholders. The authors revealed other factors of the “green” construction development and conclude, that most of stakeholders usually underestimate them. Most of stakeholders needs additional stimulation to introduce “green” construction. The principles of the “green” construction development are formulated. Some measures for the stimulation of “green” construction for various stakeholder groups are proposed in article. The conclusions and proposals made by the authors can be useful for the implementation and development of “green construction”.

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