To substantiate the range of products of the enterprise there is a need to assess the potential of products in terms of the company’s ability to manufacture these products, consumer opportunities to meet their needs for these products, and market opportunities to ensure a strategic position among similar products. The study used structural-logical and causal methods of analysis to determine the structure of the novelty of goods. The numerical method of multi-criteria decision making TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) was used to rank the product range of new products according to the level of importance of novelty. Weights of individual components to assess the importance level of novelty in the enterprise were determined by the method of analysis of hierarchies of T.L. Saati. The study used the classification of novelty by its functional focus, according to which consumer, market, and manufacturing novelty of goods are distinguished. The importance of novelty for the manufacturer is the conformity of the product to its innovative development strategy, determination of its place in the market, and prospects for further activities. The importance of the novelty of a new product for the company is proposed to be defined as a measure of the importance of the novelty level of the product for the development of the optimal product range in the product innovative policy of the enterprise. To assess the level of significance of the novelty of goods, criteria of novelty by its types were proposed. According to the results of the study it was found that industrial novelty characterizes the level of use of new technologies in the enterprise, market – the position of a new product on the market among analogues, and consumer – the level and way to meet consumer needs. Further research should relate to the development of appropriate guidelines for the formation of product range and its management based on the assessment of the level of significance of novelty

The article examines theoretical and methodological approaches to the definition of the concept of "food security", but it is noted that there is no official interpretation of this concept at the legislative level. A number of criteria for assessing the level of food security are substantiated, the use of which is provided in aggregate, while the level of food security can be assessed as satisfactory based on the overall positive result of the evaluation criteria. The level of self-sufficiency in the main types of food in Ukraine was studied. It was determined that despite the fairly high level of self-sufficiency of Ukraine at the current stage of development, when consumption approaches rationally recommended norms, the state may face problems of significantly increasing food production. The level of sufficiency of food consumption was analyzed. It was found that Ukraine is significantly behind in 2020 both from rationally recommended consumption norms and from the level of consumption of economically developed countries of the world. An indicator of insufficiency (inferiority) of nutrition is proposed, which should be called the deficit of food consumption and calculated as the difference between the actual and rational levels of food consumption both for the entire set of food products and for its individual components. It was studied that the lack of consumption of high-calorie products such as meat and meat products, milk and dairy products, fish and fish products was mainly replaced by lowcalorie products, vegetables, namely potatoes and melon food crops. It is proposed to divide countries into groups depending on the level of caloric content of food consumption. The level of availability of food consumption was analyzed. The low price availability for the population of highcalorie food products was determined, as well as a significant percentage of expenses in the structure of household incomes for food products, which indicates the poverty of the country compared to European countries.

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