Considering the economic, social and environmental potential of the forestry sector of Ukraine, and the rather low level of its efficiency, an important task is to create conditions for the competitive development of the forestry industry. A precondition for such development is an objective assessment of the regional competitiveness of forestry complexes, which requires the elaboration of appropriate methodological and methodological approaches. The regional approach to competitiveness assessment ensures that the specific features of all natural zones on the territory of Ukraine, characterised by different soil and climatic conditions and unequal forest cover, are taken into account. The purpose of this study is to substantiate and test methodological and methodological approaches to assessing the competitiveness of forestry in Ukraine. The methodological basis of the research was the methods of analysis and synthesis, system generalisation and dialectical method. Methodological and methodical approaches to the assessment of the competitiveness of forestry in Ukraine are substantiated. The main challenges of forestry enterprises that form the potential of the industry are identified. The factors that form the level of competitiveness of forestry are highlighted. Positive and negative trends in the competitive development of regional forestry complexes are identified. Based on the assessment of the competitiveness of forestry complexes, their classification in the major natural zones of Ukraine was completed. The conducted research will serve as a basis for assessing the efficiency of individual forestry enterprises in the context of strengthening their competitiveness. The main advantages (disadvantages) of competitive development of business entities can become an objective prerequisite for making appropriate management decisions.

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Purpose of artisle are determination of factors for the development of the enterprise’s competitiveness, which implies, firstly, consideration of the universal elements that make up the enterprise’s competitiveness in the context of existing approaches; as well as the development of an author’s approach to determining the system of enterprise competitiveness factors. The methodological basis of the research is the substantiation of new approaches to determining the system of factors for the development of the competitiveness of the enterprise, aimed at achieving the goals and obtaining profit by the enterprise The scientific novelty of the obtained results lies in the development of an own system of factors for the development of the enterprise’s competitiveness, which includes both external and internal factors. Conclusions. According to the results of the study of the available approaches, an own system of factors for the development of the enterprise’s competitiveness is proposed, which includes both external and internal factors. In addition, it was established that it is complex work on the selected factors that will enable the enterprise to successfully develop its competitiveness and be successful on the market. Keywords: enterprise competitiveness, factors of enterprise competitiveness, external and internal factors, macro level, micro level.

Інтегрована система управління комерційними ризиками торгівельних підприємств Проведено аналіз стану розробки методів управління комерційними ризиками. Реалізовано бачення автора щодо створення системи управління комерційними ризиками торгівельних підприємств. Розроблено інструментарій реалізації зазначеної системи в умовах економічної діяльності торговельних підприємств. Запропонована інтегрована система управління комерційними ризиками та визначено її переваги. Рекомендовано розроблену форму паспорта комерційних ризиків торгівельного підприємства. Ключові слова: ризик, комерційний ризик, торгівельні підприємства, система управ ління комерційними ризиками, паспорт комерційних ризиків. À.À. Êó÷ìååâ ê.ï.í., ìàãèñòðàíò ñïåöèàëüíîñòè «Ìåíåäaeìåíò» Óíèâåðñèòåò ýêîíîìèêè è ïðàâà «ÊÐÎÊ» Интегрированная система управления комерческими рисками торговых предприятий Проведен анализ состояния разработки методов управления коммерческими рисками. Реализовано видение автора по созданию системы управления коммерческими рисками торговых предприятий. Разработан инструментарий реализации указанной системы в условиях экономической деятельности торговых предприятий. Предложена интегрированная система управления коммерческими рисками и определены ее преимущества. Рекомендовано разработанную форму паспорта коммерческих рисков торгового предприятия. Ключевые слова: риск, коммерческий риск, торговые предприятия, система управления коммерческими рисками, паспорт коммерческих рисков.

Today Ukrainian enterprises operate in difficult conditions. In these conditions, the question of improving management arises. The work of a wellcoordinated team is required. We need a leader. There are managers who skillfully manage enterprises. They guide workers towards common goals. But there are those who cannot influence their subordinates. These leaders do not have the necessary