Introduction. Since the beginning of 2020, the development of the global economy has come across a long-forgotten factor in the most unexpected way, the new incarnation of which has become COVID-19. The widespread and rapid spread of the virus throughout the planet showed how advanced globalization is. The global economy has found itself vulnerable to the effects of such crises precisely because of its worldwide nature. The study of the problem of electromobility, various factors affecting it, especially such a negative one as COVID-19, deserve its analysis. The purpose of the paper is to investigate in an integrated manner the issues of management of electric mobility, the impact on various modes of transport COVID-19, the advantages of electric vehicles in today's difficult conditions. Results. The development and production of electric vehicles on the planet is carried out by leading automotive corporations. Certain efforts in the direction of electromobility are being made in our country as well. The complexity of this problem is of particular importance here. The real effectiveness of the widespread introduction of electric vehicles and their replacement of traditional vehicles with internal combustion engines are possible only if primary electricity is obtained by ecological methods, otherwise the effect obtained will be only limited. An analysis of the vulnerability of various modes of transport to coronavirus showed that private road and electric vehicle transport has undoubted advantages over many other modes of transport in terms of security from the COVID-19 virus. In addition, electromobility has major environmental and economic benefits. Conclusion. The paper also shows the relevance of the transition to the gradual development of electric vehicles instead of traditionally used cars with internal combustion engines. The importance of the production of Ukrainian electric vehicles, batteries, chargers in combination with the production of equipment for such environmentally friendly sources of electricity as wind farms and solar panels is emphasized. The impact of COVID-19 on the global economy and on various types of transport is considered. The advantages of using individual electric vehicles to prevent the spread of coronavirus are shown.

The article considers the dynamics of innovative activity of enterprises, describes the concept of “management cycle”, “segment, segmentation”, characterises the main segments in the management cycle mechanism. The authors present their vision of essential features of the concept of “innovation segment”, propose a conceptual model of the management cycle mechanism in the organization and an economic-mathematical model of innovation expectations with justification of expediency of its adaptation by an enterprise.

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