The paper deals with the case study, focused on exploring certain problems in intercultural communication of Ukrainian and Chinese students in the academic environment of Sumy National Agrarian University. The participants of the ethnographic-linguistic stage of the experiment learned, interpreted and compared the phraseological funds of the Chinese, Ukrainian and English languages, displaying the conceptual sphere “Agriculture”, in order to find out similarities and divarications in the outlook of people, engaged in agricultural production, as well as the perception of agricultural sphere in these cultural-ethnic communities. The qualitative stage of the experiment was conducted to discover the stereotypes about the representatives of other nations, which the informants had. It was revealed that learning idioms and participation in the experiment helped students overcome the stereotypes and improve the intercultural interaction amid academic groups. It was concluded that the students, who learned the target language idioms, belonging to the conceptual sphere “Agriculture”, gained knowledge of the geographical and economic conditions, moral values and traditions of the target language native speakers, became aware of the analogies in their own background. Thus, the participants realised that they could eliminate obstacles that impeded intercultural communication by mastering culturally marked target language material concerning the sphere of their future professional activity.

The article is devoted to the analysis of modern demands of education quality management in the conditions of higher education institution operation. The methodological basis of the study is the concept of management, based on a system of philosophical and general scientific doctrines about the quality of education and its specifics in higher education, the concept of personality-oriented learning, systems theory, modeling and development. The authors systematized methodological approaches to modeling the quality management system of education in higher education. The study developed a model of quality management, which is presented at the levels of: subsystems of management approaches, theoretical and methodological foundations, the value of the components and factors of education of different nature; defined a system of principles of internal quality management of higher education, aimed at performing a regulatory function at the general scientific, strategic, practice-oriented, technical, specific scientific and factor levels; an algorithm for building an education quality management system in a higher education institution is presented. It is shown that the quality management of education should be carried out at levels that ensure the manufacturability of the process, the possibility of its improvement with further analysis of the results and the adoption of appropriate management decisions.

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