The article establishes that the formation of the vector of sustainable development of metallurgical enterprises should be based on the use of such methodological approaches as systems analysis and program-target approach; on a combination of methods of economic diagnostics (method of expert assessment, method of economic and mathematical modeling, methods of multifactor and trend analysis). The polyvariance of the process of forming a system of indicators, which is the basis for calculating the integrated indicator of the vector of sustainable development, ensures taking into account the state and trends of changes in technical-technological, economic-environmental, and social components of the industrial enterprise. To solve this scientific problem, the stages of polyvariate formation of the vector of sustainable development of metallurgical enterprises are developed, which are based on the established basic principles; actualization of the vector of sustainable development is happening in accordance with the state of technical-technological, economic-environmental and social components and takes into account the modes of operation of the metallurgical enterprise, corresponding to the actual level of the integrated indicator.

The article examines the aspects of the conceptual model of state communication strategy (SCS), which implements the approaches of European integration. Tasks to be solved by SCS are established. They include, in particular, a decrease in the lack of information in society, the lack of communication between communities and each citizen, ignorance of the direction of current political processes, and a decrease in the level of social tension. The main goal of the conceptual model of this strategy was formulated. This is the unity of society on the way to overcoming threats, reducing society's level of public anxiety, fear of taking responsibility for actions, for the protection of the country and public good, and to use all the mechanisms and tools provided by European integration. The importance of the formation of reliable feedback and the introduction of a self-regulatory process is indicated. Defects in the communication process have been identified, and SCS must be directed to correct them. A structural diagram of a conceptual model of the implementation of SCS with the realization of EU approaches was developed using a system approach. The developed scheme should become a methodical basis for the construction of SCS, which implements the approaches and basic principles of European integration under the conditions of discrediting the work of the aggressor. It is indicated that the conceptual model should take into account the need for external communication. For this purpose, it is necessary to improve the contractual basis between Ukraine and the EU in the sphere of security policy. The main paradigm of external communication which consists of the need to form a synergy of all public strata in the formation of information influence on the outside world for the implementation of cooperation policy and reduction of common threats has been revealed. The creation of a synergistic effect should be the result of SCS implementation.

The article substantiates the relevance of the study of institutional and security aspects of the development of entrepreneurship in the conditions of digitalization of the economy. The object of the research is the development of entrepreneurship and institutional and security factors of the business environment. It was determined that the improvement of the institutional and security aspects of the development of entrepreneurship in the conditions of digitalization of the economy requires the implementation of an innovation-oriented management model that will cause revolutionary or convergent changes in the field of business. A strategic map and component studies of the market situation in the direction of identifying institutional and security aspects of the development of entrepreneurship are proposed. Entrepreneurs, state managers or other market stakeholders must use all the advantages of the existing intellectual, production and technological arsenal or administrative resource, including experiments, a combination of management tools or existing resources and knowledge with the aim of the most effective transformation of institutional and security components of the development of entrepreneurship in conditions of digitalization economy. Attention is focused on the fact that the improvement of the process of managing institutional and security aspects of the development of entrepreneurship is expressed in innovative management activities, strategic orientation of the enterprise, creativity and professionalism of managers, faster response to changes in the external environment and achievement of stable competitive business positions.