Current globalization trends in the global economy and trade, as well as integration processes, have significantly aggravated competition and complicated the nature of the foreign economic interaction of companies from different countries. At the same time, the ambiguity in the development of these processes is expressed by the increased degree of probability of the influence of numerous uncertainty factors in international markets, generating a set of specific foreign trade risks and financial losses; which are exposed to most foreign and domestic companies engaged in foreign economic activity. The contract risk management methodology proposed in the article will allow the decision-maker: to avoid opportunity costs and direct costs, as well as take preventive measures commensurate with the risks. A company may consider several alternative strategies: attract a contractor (accept risk); attract a contractor while maintaining control over business processes (mitigate the risk) and provide the service yourself (avoid the risk associated with attracting contractors).

The article is devoted to the study of the impact of digital transformations on the economic security of Ukraine. The article examines the essence of the digital economy, defines the features of the functioning of the economy in the context of digitalization. Based on the indicators of the international consulting company McKinsey and the World Bank, the authors analyzed the impact of digitalization on the economy, highlighted the main advantages and disadvantages of functioning in the digital economy, systematized the problems of economic security in the digital economy and highlighted systemic, structural and industry problems, as well as businesses and individuals. The main issues of economic security include the problems of "digital inequality", the lack of their own element base, changes in the labour market, industrial espionage, manipulation of personal data and others. The authors also identified a tool for monitoring the development of a networked digital society – the Network Readiness Index. The practical contribution was the development of a mechanism to smooth the impact of digital transformation on the economic security of Ukraine.

This research studies the impact of social media marketing on consumer buying behaviour. The aim of this research is to explore how social interactive tools have an influence on buying decision process and how others’ productrelated opinions collected from social and digital environment are influential on buying decisions in different markets. This project sought to assess the impact of social media on the decision making process among the consumers. The study’s general objective was to establish the impact of social media on consumer’s decision making process among the consumers across different level of the society. The study was guided by the following specific objectives: to find out how social media influences the pre-purchase stage in buyer’s decision process, to determine how social media influences the purchase stage in buyer’s decision process, and to determine how social media influences the post purchase stage in buyer’s decision process. The study aims at integration of social media marketing communication tools and consistency in the message communicated via social media tools. In addition, it aims to have conclusive recommendations for further study which should include involvement in marketing research with a core purpose of delivering per consumer needs, as well as gaining an understanding of trending social media activities so as to meet demands of changing technological world.

Introduction. The task of Russia as an aggressor country during a large-scale war is to destroy the statehood of Ukraine, which is accompanied by the genocide of the population due to the destruction of critical life support infrastructure, in particular, facilities for generating electricity and transmitting it to consumers. As of the end of 2022, as a result of massive missile attacks, more than 50% of energy capacities have been destroyed, which in turn leads to long-term emergency power outages for household consumers and businesses. Such significant damage was caused by the legacy of the USSR model of centralized generation at several nuclear, thermal and hydroelectric power stations. Ukraine's signing of the Association Agreement with the EU provided for the reform of the energy sector, but centralization and monopolization did not allow the planned implementation, in particular, the formation of an electricity market with transparent exchange pricing mechanisms for this resource. The purpose. Based on the analysis of foreign experience, develop recommendations for the formation of a new energy model of post-war Ukraine. Methods. In the process of research, methods of analysis and synthesis, generalization and comparison, benchmarking was used to find the best foreign practices. It was revealed that the processes of distribution of electricity generation have been taking place on the energy market of EU countries for a long time, which increases the number of participants and contributes to the formation of exchange mechanisms for transparent pricing of this resource. The results. It has been proven that the restoration of the existing centralized generation will not solve the issue of energy security of the country in the future. It is proposed to include the formation of a new energy model based on the decentralization (distribution) of generation based on new environmentally friendly technologies and the electricity exchange market as part of Ukraine's post-war reconstruction strategies.

У статті показано зміну ролі України на світовому ринку зерна як організатора глобальної ініціативи «Зерно з України» для вирішення продовольчої безпеки світу, недопущення голоду та соціального хаосу в окремих країнах Африки. Здійснено порівняння біржових цін на українське зерно, зокрема на ф’ючерсний контракт на чорноморську пшеницю, які визначає глобальний біржовий холдинг CME Group, з цінами та аналогічний стандартний біржовий контракт, що 24/7 торгується на цій біржі та вироблено на цій основі пропозиції для України загалом та вітчизняних експортерів зокрема. Доведено, що вітчизняні зернотрейдери та виробники продовольства, зокрема зерна, мають брати активну участь у процесах формування справедливих світових біржових цін на цей стратегічний ресурс, який завдяки діям агресора перетворився у інструмент геополітичного тиску.