The objective of the article is to research the priorities in providing animation services during recreational activities for different age groups of tourists. The study involved 324 respondents who belonged to four age groups (1 group: aged 17 -23; 2 group: aged 24 -35; 3 group: aged 36 -50; 4 group: aged 51 -65). The main condition was the presence of experience of recreational rest in Ukraine and abroad. Methods: Analysis of scientific and methodological sources, surveys, questionnaires, method of expert evaluation, pedagogical experiment, statistical data of pedagogical observation, factor analysis. Results. It is established that the availability of quality animation activities ranks fourth among the priorities in choosing the place of health-recreation rest. Priorities in the choice of animation services for different age groups of tourists from Ukraine differ significantly. The most popular for all age groups are: concert and entertainment animation; animation for adults; children's animation; exhibition animation; physical culture and health animation; show animation. The comparative analysis of the organization of animation services during the recreational rest of tourists showed that the most high-quality and interesting organization of animation activities is provided by hotels in Turkey and Egypt. Conclusions. The following main trends and changes in providing animation services have been identified: reduction of animation programs and cutdown of diversity in providing animation services; reducing

Important issues in the development of regional tourism are the provision of tourist services, formation of the market of services and infrastructure improvement. The creation of clusters in the tourism sector remains relevant. From the standpoint of geographical science, the formation of tourist clusters is quite studied. The tourist potential of Khmelnytskyi region first of all includes the objects of nature reserve and historical-cultural funds available in the regional territory, which have not been involved in tourist activity yet. They are the basis for the formation of new tourist attractions, which can be used for the development of rural tourism, job creation, finding sources of income for newly formed territorial communities in order to obtain a positive effect from their formation. It is established that the synergetic effect promotes the creation of clusters with similar specialization. Determining the prospects of the tourist cluster of Khmelnytskyi region, special attention should be paid to such a form of tourism as rural (green) tourism. Extensive implementation of green tourism in the practice of newly formed united territorial communities in the region will provide additional resources to enhance their socio-economic development. Especially relevant tourist and recreational activities are in the buffer zones of national nature parks and landscape Regional Park, which are located in the Khmelnytskyi region. It is described that the material and technical base of tourism consists of: temporary accommodation facilities; specialized transport companies; tourist and excursion institutions and their subdivisions; information and advertising services; enterprises for the production and sale of tourist goods. Social infrastructure is also important for the organization of high-quality recreation for tourists: the availability of housing and communal services, cultural and household services, health care, and trade. From the standpoint of traditional economic and geographical complex formation, all factors of tourist complexes are divided into two major groups: socio-economic (labor, transport, trade and catering, souvenirs, city tourist development) and natural (geographical location, nature surface area, air temperature) etc. Many scholars, as the main social factors in the development of the tourist complex distinguish: socio-cultural: cultural-historical (architectural-historical) resources, settlement, administrative-territorial division; production and economic: labor resources, the structure of the city's economy, sources of environmental pollution, transport, land resources. Analysis of the location of these factors from the standpoint of social geography will justify measures aimed at enhancing the development of tourism in the regional tourism complex. Mass tourism is possible only if the needs of travelers in food and accommodation are met. Relevant facilities should have a range of hygiene and waste disposal facilities for tourists. Therefore, it is important, especially in rural areas, to provide in the plans of socio-economic development and general schemes of rural development places for temporary stay of tourists, appropriate infrastructure facilities, to reserve land for their arrangement. The analysis of the possibilities of Khmelnytskyi region in the tourist market of Ukraine showed that it occupies the middle places. This is due to the transit transport and geographical location. Within this region there is a clear polarization of tourism development, which determines the spatial features of the regional tourist complex development. Key words: tourist cluster, Khmelnytskyi region, green tourism, socio-economic development of the region.

The directions of perspective development of the territorial organization of the regional tourist complex of Khmelnytsky region are analyzed. As part of the regional tourist complex of Khmelnytsky region, we have identified point elements of the territorial structure: 2 bifunctional tourist nodes; 10 bifunctional tourist centers; 1 monofunctional tourist center; 17 bifunctional tourist points; 18 monofunctional tourist points. Four clusters are distinguished. The most complex territorial formations in the regional tourist complex of Khmelnytsky region are Khmelnytsky and Kamyanets-Podilsky bifunctional dispersed bushes. The main branch directions of perspective development of tourist activity of Khmelnytsky region are considered. As part of the improvement of the territorial organization of the regional tourist complex, it is necessary to pay attention first of all to the intensification of activities to complete the formation of existing tourist dispersed bushes. It is necessary to promote the establishment of Kamyanets-Podilsky as a tourist «superpoint» of the national level. It is advisable to form on the basis of this city a complex dispersed tourist bush, which should take a leading position in the development of tourism in the Khmelnytsky region. In order to reduce the polarization of the tourist regional complex, to promote the completion of the formation of tourist scattered bushes in other areas of the region. Of particular importance is its development on the basis of the regional center, which has the most favorable transport and geographical position in the region. It is expedient to build a primary network of tourist points and centers in the most promising 13 rural settlements, as well as to create two tourist clusters (Medzhibizh and Sataniv). Of particular importance is the development of a network of agricultural settlements, which will attract existing from the monuments of nature, history and culture. Thus, on the one hand, it is necessary to promote the establishment of Kamyanets-Podilsky as a tourist "superpoint" of the national level. It is advisable to form on the basis of this city a complex dispersed tourist bush, which should take a leading position in the development of tourism in the Khmelnytsky region. On the other hand, in order to reduce the polarization of the tourist regional complex, it is advisable to help complete the formation of tourist scattered bushes in other areas of the region. Of particular importance in this context is its development on the basis of the regional center, which has the most favorable transport and geographical position in the region. Also expedient, in our opinion, is the development of the primary network of tourist points and centers in the most promising 13 rural settlements, as well as the creation of two tourist clusters on the basis of the villages of Medzhibizh and Sataniv. Of particular importance in this context is the development of a network of agro-villages, which will involve in tourism activities of national importance monuments of nature, history, culture, as well as partially relevant monuments of local importance in the Khmelnytsky region. Key words: development, territorial organization, regional tourist complex, Khmelnytsky region.