Introduction. Tourist  activity in the western Ukrainian border regions is organized     in such a way that a tourist destination becomes a key element of the tourism system. However, their small number and some problems with their creation require theoretical and methodological support, which determines the relevance of the scientific article.Purpose and methods. Definition of basic theories, basic scientific approaches and formation of an ideal image of a tourist destination for the western Ukrainian border regions. The methodological basis of the study are general scientific and theoretical methods:–  analysis and synthesis - to determine the basic theories and scientific approaches to the formation of tourist destinations;–  expert assessment – to establish the main components of tourist destinations and determine their types;–  idealization – to form an ideal image of a tourist destination;–  induction, deduction – to determine the basic principles of a systematic approach which is based on the consideration of a tourist destination as a whole object.Results. Based on the analysis of theories of local government, the most important theories are identified and their role in the formation of tourist destinations. In particular, the use of the theory of dualism implies that the formation of tourist destinations must take into account the balance of state and local interests and the inadmissibility of the separation of individual management tasks into local and state. The theory of a free community gives the community the right to independently manage its territory, its resources, determine activities, implement advanced technologies, and so on. No less important for the formation of tourist destinations is the general theory of municipal government or socio-economic theory, which is based not on human rights, but economic necessity and practicality.The analysis of the territories of western Ukrainian border regions on the provision of tourist resources, the organization of cross-border cooperation, which helped to determine the main scientific approaches to the formation of tourist destinations and establish the main components of a tourist destination, determine its types by scale and radius.Conclusions. Defining basic theories and scientific approaches to the formation of tourist destinations, creating an ideal image of a tourist destination for the western Ukrainian border regions will contribute to their further successful operation.Discussion. Prospects for further research include the study of foreign experience, the use of a cluster approach, ranking and sequence of actions in the theoretical and methodological support of the formation of tourist destinations.

Abstract The purpose of the article is to find modern approaches for calculating the quantity of given characteristic features and accompanying tourist services and goods purchased by tourists, to determine the number of tourists visiting a city and forecasting the volume of travel services for the future. Solutions to the tasks set out in the article have been carried out with the help of both general academic and specialist research methods: analysis and synthesis, systematization and generalization, expert evaluation and extrapolation. Using the example of the city of Chernivtsi (Ukraine) the number of tourists visiting the city has been determined, the volume of services rendered and the average annual growth rate of tourism service implementation over the last five years has been calculated contributing to forecasting the volume of service delivery for the future.

Niniejszy artykuł dotyczy przygranicznych obwodów zachodniej Ukrainy. Tereny te odznaczają się dużą liczbą naturalnych zasobów rekreacyjnych, zabytków historii, kultury i architektury, rozbudowaną infrastrukturą transportową oraz silnymi więziami etnicznymi z regionami znajdującymi się w krajach sąsiedzkich. Są to miejsca, w których istnieją duże możliwości rozwoju ruchu turystycznego o charakterze transgranicznym. W celu osiągnięcia postawionego sobie celu badawczego autorzy przeanalizowali doświadczenia innych krajów, w szczególności związane z procesami tworzenia klastrów w Rumunii i Polsce oraz zarządzania nimi, co pomogło w identyfikacji etapów tworzenia destynacji turystycznej, opartego na podejściu klastrowym. Porównanie działania wcześniej utworzonych klastrów turystycznych na Ukrainie i za granicą pomogło w sporządzeniu listy głównych struktur biznesowych, które mogłyby stać się częścią klastra oraz zostać zaangażowane w kreowanie miejsc wypoczynku. Na podstawie analizy potencjału naturalnego i rekreacyjnego, jak również dziedzictwa kulturowego i historycznego obwodów przygranicznych na zachodzie Ukrainy ustalono możliwe profile regionów docelowych, a także znaczenie zainteresowania turystów oraz innych firm przy tworzeniu klastrów, które zostało potwierdzone przez badania ankietowe.

The research aims at exploring western Ukrainian cross-border regions where many natural recreational resources, historical, cultural and architectural monuments, a developed transport infrastructure, strong ethnic ties and wide opportunities for tourism flows from the cross-border regions of neighboring countries are found. To achieve this goal, the authors studied foreign experience, in particular the processes of the creation and operation of clusters in Romania and Poland which helped to identify certain stages of development of tourism destinations based on a cluster approach. Comparison of the activities of already established tourism clusters in Ukraine and abroad has helped to establish a list of major business structures that might become a part of a cluster and be involved in the formation of a tourism destination. Based on an analysis of natural and recreational potential, and cultural and historical heritage in western Ukrainian cross-border regions, possible profiles of tourism destinations, and the interest of tourist and other enterprises to be brought together into tourism clusters, are determined, and this has been confirmed by a survey

The purpose of the article is to find modern approaches for calculating the quantity of given characteristic features and accompanying tourist services and goods purchased by tourists, to determine the number of tourists visiting a city and forecasting the volume of travel services for the future. Solutions to the tasks set out in the article have been carried out with the help of both general academic and specialist research methods: analysis and synthesis, systematization and generalization, expert evaluation and extrapolation. Using the example of the city of Chernivtsi (Ukraine) the number of tourists visiting the city has been determined, the volume of services rendered and the average annual growth rate of tourism service implementation over the last five years has been calculated contributing to forecasting the volume of service delivery for the future.