In recent years, the industrialized regions of Russia have faced the need to diversify the economy and develop new industries. The advantage of such regions is that they can use their industrial heritage to develop primarily industrial tourism. The purpose of the article is to analyze the spatial organization of industrial tourism objects on the territory of the Kemerovo region – Kuzbass. The authors analyze the approaches to the essence of the concept of "industrial tourism", study international and Russian experience in the development of industrial areas and assess the state of industrial tourism in the region with the help of SWOT-analysis method. Authors also identify the potential objects of industrial tourism and analyze their spatial organization. With the help of the QGIS 3.20 program, thematic map-scheme of the location of industrial tourism objects has been made. The conclusions about the prospects and directions of development of industrial tourism in the Kemerovo region – Kuzbass are made.