A setup for the optical measurement of elastic properties during the flow of complex fluids is presented. Brillouin light scattering and rotational rheology are combined in order to simultaneously measure the high-frequency longitudinal elastic modulus in a classical rheometer along with the zero-shear viscosity. Brillouin light scattering allows for the contactless determination of local elastic properties. First measurements of a diluted polymer system suggest a homogeneous orientation of polymer molecules throughout the sample as soon as a critical shear rate has been reached at one spatial position.