The purpose of this work is to study heterogeneous screen texts of different subjects of the modern media sphere and the Internet, as well as highlighting the peculiarities of their linguistic and semiotic organization. The main content of the study is the analysis of polycode mono-and polymodal texts of different subjects. The study showed that the use of heterogeneous screen structures for the presentation of information contributes to the already established virtualization of modern life. Thus, the web page is a hybrid of polycode, polymodal text and hypertext, which gives it the opportunity to influence a single stream of the recipient, fixing in the mind, along with neutral information pragmatically valuable to the author. Several years ago, the average website on the Internet was a statically creolized text combining verbal and iconic components, and today it can be designated as a full-fledged heterogeneous structure uniting all possible types of text existenceaudiovisual (video recordings), homogeneous verbal (texts of documents, etc.), homogeneous iconic (photo collections), polycode. It is characteristic of human physiological level to perceive colors, sound and many graphic forms equally. Visual representation gives the recipient more confidence, because what he or she sees is more quickly and easily accepted as truth, causing less fear. The concept of verbal and non-verbal components expands the semantics of the text, and the represented reality becomes three-dimensional; non-verbal units act as the connecting material of the verbal component of the text, which allows not bringing it to a tense semiotic minimum.