Is proposed a new concept of enterprise management, which is based on the theory of innovation dynamics. The theory of innovation dynamics for the study of enterprises determines that there are always cyclical fluctuations of equilibrium also allows you to determine the genetic features and the ability to follow the options for enterprise development. The authors think that it is possible to regulate vectors of strategic development of the enterprise and to bring it closer to a state of dynamic development by means of the use of adaptive complex of innovative technologies of enterprise management. To form an adaptive innovation technologies complex for the enterprise, the authors propose to determine the genotype of management technology, with pointed out of the gene X-innovation and to form the genome of technology based on the Rdependent components. The reconstruction of genetic algorithm of technology management the authors propose to carry out using quantitative and qualitative indicators of financial, economic, investment and innovative range of the company activity. The analysis of the effectiveness of the formation and transformation of the genetic algorithm took place on the basis of the research of PJSC "Bashtanskiy Cheese Plant" from the period of 2008-2017. According to the results of modeling, was formed a matrix of values for modeling the gene "Innovation", based on the reconstruction of genetic algorithm of technology management.