Dynamicity of the cloud computing system, complexity of real-world decision-making problems, and nontransparent market imply numerous difficulties in finding the corresponding solution for cloud supplier evaluation and selection. Due to that reason, there is a need to develop a model that can contribute to increase of reliability of evaluation and reduction of subjectivity of the decisionmaker. Having in mind the aforementioned, the authors proposed a new concept to model a cloud supplier evaluation based on technology perspective. Here, we developed a model that combined fuzzy techniques with implemented simulation of model parameters. The proposed method for cloud supplier evaluation is flexible with an objective evaluation and ensures more precise numerical value. Numerical examples are presented to demonstrate the effectiveness and pragmatism of the proposed approach.

This research investigates current preferences in wine purchase patterns and factors that affect the online purchase of wine by Generation Y and older cohorts in the Republic of Serbia. Our research utilizes descriptive statistics, chi-squared tests, the Mann–Whitney nonparametric test, and binary logistic regression. The results indicate that wine purchasing is conducted on an occasional basis—mostly monthly and weekly—with a tendency to buy wine throughout the whole year. The older cohort has a more pronounced rank, compared to Generation Y, regarding WTP for wines with a specific geographical origin and local wines. Although Generation Y and the older cohort have no habit of buying wine online, the information on geographical origin represents the most important online information related to online purchase intention. The strongest influence on online wine purchasing among members of the older cohort is a link that connects producers with consumers to allow the latter to obtain additional information and send remarks, suggestions, and/or praise, as well as a link to the winemakers’ association website, and the very significant influence of female gender. The strongest influence on online wine purchasing in Generation Y is the information on geographical origin. Female gender and income are also very significant. As wine consumption in the Republic of Serbia is gradually increasing, a growing interest in online wine purchases is expected. Our findings can provide useful information for building profiles of online wine consumers, depending on age cohort.

This paper addresses the research of digital media users' attitudes towards digital storage and online mediated memory. Digital storage leads to the replacement of analog information by computer numerical coding and dematerializes media text and photos by converting data from analogue to digital. Main foci are on the examination of the digital media users' behavior in relation to the sharing of their own memories and culture, as well as their relation to the possibility of creating joint memories, common identity and collective culture. The paper also points to a culture of forgetting that accompanies the process of memory mediating.

This paper analyzes the problem of multi-criteria decisionmaking methods (MCDM) when selecting the optimal type of sour cherry for planting. Choice of varieties in agriculture is a very complex problem and is usually characterized by the interaction of a large number of factors, including often limited resources and uncertain information (price, time). In this context, mathematical models can represent valuable support for farmers when deciding on the choice of crops and plants for planting. An integrated MCDM method is presented, along with expert knowledge and Fuzzy Interference System (FIS) for sour cherry varieties choosing. The proposed approach assists decision makers in complex calculations and diminishes the impact of personal subjectivity and perception in order to define the overall evaluation. Data is incorporated in proposed fuzzy system and validated by a numerical example.

51Megatrend univerzitet, Fakultet za poslovne studije Olivera Milutinović 52Megatrend univerzitet, Fakultet za poslovne studije SažetakOd davnina su ljudi iz različitih krajeva sveta i sa različitih kontinenata trgovali. Njihov obim poslovanja zavisio je ponajviše od vremenskih uslova i bezbednosti puta. Vremena su se polako menjala, a sa njima su se stvarali i različiti uslovi poslovanja. Period svetske ekonomije nakon II svetskog rata je obeležen velikim ekonomskim usponima većine država. S obzirom na to da je došlo do stvaranja multinacionalnih (transnacionalnih) kompanija, došlo je do višestrukog povećanja prisustva kompanija iz različitih zemalja na teritoriji jedne države, kao i do povećanja broja kompanija u kojima rade ljudi iz svih krajeva sveta. Usled nedostatka informacija o tome kako druge nacije i kulture privređuju, javila se potreba za stvaranjem nove naučne discipline koja bi na odgovarajući način ukazala na to kako različite kulture posluju, a samim tim i utvrdila mogućnosti za optimalno poslovanje u uslovima sveopšte globalizacije. Interkulturni menadžment je nastao upravo sa idejom da se stvore uslovi za poštovanje različitosti uz uspešnu saradnju među narodima. Svrha ovog rada je da pokaže u kolikoj meri je ova naučna disciplina doprinela boljem razumevanju među narodima, kao i da pokaže da se uz shvatanje važnosti nacionalnih specifičnosti u oblasti poslovanja, podiže i nivo tolerantnosti među različitim narodima. Metodologija ovog rada se zasniva na istraživanjima Hofštejda (Hofstede), Švarca (Schwartz) i GLOBE projekta. Iako je glavna svrha interkulturnog menadžmenta u trenutku njegovog nastanka bila da se bolje upoznaju druge nacije 51 Bulevar umetnosti 29,11070 Novi Beograd, Republika Srbija; Telefon: ++ 381 11 20 92 151; Fax: ++ 381 11 20 92 128;