This papers aims to contribute to a better understanding of the effects of entrepreneurship education among secondary school pupils. Using a combination of retrospective pretest-posttest and selfperceived change measures, we assessed changes in entrepreneurial intent, creativity and attitudes towards entrepreneurs as a result of a variation of 21 entrepreneurship education programs among 3130 pupils in Flanders, Belgium. Furthermore, we grounded entrepreneurial intent in Shapero's Entrepreneurial Event model and tested the impacts of the entrepreneurship perceived feasibility, perceived desirability and propensity to act. We find that the higher the intensity and experientiality of the entrepreneurship programs, the stronger their impact on some of the variables investigated. Furthermore, we found that the subjective evaluation of the program by the pupils had an even stronger effect on all investigated changes. As such, our findings highlight the importance of both objectively measurable program characteristics, as well as their subjective evaluation by the pupils in order to increase their effectiveness.

Twitter and EyeSee Research teamed up on a study that combined science and sentiment, in order to help brands run the most impactful holiday campaigns. They combined state‐of‐the‐art behavioral methods and experimental design aiming to identify effective attributes of holiday ads. Results offer insights that help marketeers generate longer dwell times and elicit positive emotions along with increased recall, product awareness, message association, and purchase intent.