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The purpose of this study was to validate a tool that explores the factors influencing women's opinion of and attitudes towards midwifery. A descriptive, cross-sectional design was used. The sample consisted of 526 Jordanian women. Cluster sampling was used to ensure a representative sample; then, convenience sampling was performed. The instrument asked non-identifying demographic questions and covered factors reported in literature to influence women's attitudes towards and views of the profession. The resulting instrument consisted of five factors explained by 29 items. These factors were women's general view of midwives, midwife duties, professional ethics, media influence and demotivating factors associated with working as a midwife. Although the instrument is valid and reliable, it needs further testing in other studies. Taking the factors reported on by the present study into account in public policy-making could promote better understanding of midwifery and improve its status in the community.