Communication is at the heart of human existence and technology has always determined the nature of and nurture how man communicates. The introduction of mobile telephone and most importantly smartphones has altered the way youths communicate, yet there is little or no empirical research on the influence of this technology on the communication pattern of youth especially students in higher institutions. The survey research design was adopted with questionnaire as the instrument of gathering data from 500 respondents chosen from the Redeemer's University, Osun State and the University of Lagos, Lagos State. Study revealed that smartphone usage among students in higher institutions has positive influence on their communication pattern. The study further showed that majority of the respondents used their smartphone for social activities and related functions. On the strength of these findings, the researchers recommended that more researches should be conducted to know more about this growing technology. Also, it was recommended that marketing communication professionals should be interested in the opportunities provided by this technology to reach out to their target audience.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2025 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.