Research on applying the Yield Management concept to restaurants has been growing since the term Restaurant Yield Management (RYM) was first investigated in the late nineties. This study presents a comprehensive review of the effect of yield management implementation on the profitability of food and beverage sections at five-star hotels in Greater Cairo. The study aims to maximize the revenue in restaurants by applying RYM. The quantitative approach employing an online structured questionnaire was used. The employed sampling type in this study is total population sample, nonprobability and purposive. The total distributed questionnaire was one hundred seventy questionnaires and the number of returned and valid questionnaires for analysis is one hundred fifty with the response rate was (88.23%). The findings indicate that pricing significantly affects profitability. Also, competition significantly affects profitability. On the contrary, the other (six) variables of yield management were found to have a significant effect on profitability. The high significance of pricing and competition analysis.

The major aim of this research is to find the productivity in the food and beverage department in Mercure chain hotels in Egypt using the linear programming technique, stochastic frontier analysis (SFA) by using panel data for ten years results from year (2007)-(2016) from case study hotels. This study uses a parametric approach to measure the productivity especially in the last years. However, productivity management is a big challenge to organizations especially when the product is in the form of a service. This study aims at measure the food and beverage productivity. Design/ methodology/ approach. 1-The first phase empirical data was collected via a structured questionnaire from line staff and managers of Mercure hotels in Egypt 2-The second phase data was collected from the annual profit and loss statement of the abovementioned hotels. Findings: this research accepted 2 factors which were (x1=external factors and x4 =management related factors and their hypothesis were then accepted, however the others factors were refuted in this empirical data which might let the door open to further research to find out why this factor were not significant; Research limitations/implications-Based on the research findings and their discussions, this study provides recommendations for future research in this area to examine the non-significant factors in anther hotels and in anther departments.

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