Consumers and the producers have shown interest in organics, but there exist gaps in their common interest. Producers require premiums for their products based on the peculiarity of their production circumstances and the perceived benefits inherent in their products. Predicting consumer willingness to pay a premium for the environmental benefits of organics (WTPe) is a challenge andis of interest in this study. The contingent valuation method was used to gather information on WTPe from a sample that yielded 2,099 surveys. The econometric test ordered probit regression and other analyses were carried out. On average, respondents indicated WTP 23% premium. The proposed hypotheses were tested, and all were accepted except social demographic variables that presented a mixed outcome. The results have implications for consumer sensitization and enlightenment programs of the wine industry, wine market segmentation, and government's climate change policy. This study is exploratory and has presented a snapshot scenario. Confirmatory and longitudinal studies are recommended to validate this study's outcomes.

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This study used 328 smallholder farmer respondents to investigate its objectives of how farmers use mobile phone technology, what benefits they have gained from the use, and the constraints encountered during the process. The quantitative data collected through a process of questionnaire administration were analysed using Stata 12 software. The results indicate that mobile phone usage for farm and other social purposes has increased with farmers. The farmers also spend almost 40% of their phone bills on farm-related activities and that seeking market information represented 17.32% of the total phone bill in a month. Increased efficiency in input delivery, market access, and output distribution were reported as some of the advantages of using mobile phones. This study was conducted in a region where its general characteristics may not reflect that of the entire country thus generalisation of the study may be limited, so the data should be cautiously use.

Retailing is continually evolving with different strategies used over time. In this era of customer relationships building, this study investigated an innovation gap; about Australian consumers' willingness to pay (WTP) a premium for the expert service of wine retailers. The study objectives were to evaluate factors that influence WTPs of wine retailers and to measure WTPs. A 2099 usable survey was obtained Australia-wide. The contingent valuation method was used to elicit the willingness of consumers. The data were analysed using the ordered probit model. On average, the premium respondents indicated WTP was $0.60 for the expert service of wine retailers. This study found that consumers are willing to pay for the expert service of wine retailers, and that consumers rely on the use of risk reduction strategy not only because of their perception of risk but they are also more desirous of wine knowledge and are willing to acquire it, even at a cost. This makes a strong case for the development and provision strategies of store dynamic elements such as expert service. The study has limitation as it is exploratory and cross-sectional. Confirmatory and longitudinal surveys amongst others are recommended.

This study used 328 smallholder farmer respondents to investigate its objectives of how farmers use mobile phone technology, what benefits they have gained from the use, and the constraints encountered during the process. The quantitative data collected through a process of questionnaire administration were analysed using Stata 12 software. The results indicate that mobile phone usage for farm and other social purposes has increased with farmers. The farmers also spend almost 40% of their phone bills on farm-related activities and that seeking market information represented 17.32% of the total phone bill in a month. Increased efficiency in input delivery, market access, and output distribution were reported as some of the advantages of using mobile phones. This study was conducted in a region where its general characteristics may not reflect that of the entire country thus generalisation of the study may be limited, so the data should be cautiously use.