Purpose: Textbooks can directly or indirectly affect gender stereotypes. In this study, text characters and pictures of textbooks were examined to find out how the messages were given about gender. This study examined text characters and the pictures in the primary school Turkish textbooks respectively in terms of Bem's Sex-Role Inventory and gender stereotypes. Research Methods: This paper explored the roles of text characters and pictures in the primary school Turkish textbooks through document analysis. The material for this study consisted of twelve primary school Turkish textbooks from the 1 st to the 4 th grades. Textbooks were selected out of the ones used in Burdur in the 2015-2016 academic years. A "Text Character Evaluation Form" arranged in line with Bem's Sex-role Inventory and "Picture Evaluation Form" was used in the study.