Energy demands has been increasing from time to time, while there is energy supply decreasing in the last three decades. This has given a big impact in the energy price. Related to this problem, the common policies on the energy consumption sector are increase energy supply, or reduce energy consumption. This project was aimed to simulate energy efficiency action plan and analyse the impact on energy efficiency in household by reducing energy consumption. A survey to collecting data on common devices used in household has been done, i.e. information about price and energy consumption of the devices. There are two ways to doing this energy efficiency: changing the energy intensive equipment to more energy-efficient equipment, and changing the consumer behaviour. Household will only attract to apply energy efficiency scenarios on several conditions: low initial investment, short payback period of that investment, and high total energy and cost savings. We can applying several energy efficiency scenarios, and simulate the saving of the government (spending fewer subsidies) and also the saving from household (spending less energy loss, and payback period). The analysis demonstrated that replacing old appliances with newer technology would decrease energy consumption, but also increase the household spending for investment on new appliances. We also simulated further payback period with and without subsidy. The use of accurate energy performance measurement standards and protocols is the base of effective implementation of energy efficiency policies for appliances and equipment. This standards and protocols should be provided in place and updated regularly.