Abstract. The article focuses on ways the national (in a regional aspect) broadcasting impacts ethnic mind formation and its further development, the latter issues being under a main focus of Buryat State University scholars as well. They set an objective to investigate the issue from different angles, for this reason gathering within scientific projects into scholars'groups took place. In this case the group of educators, philologists and sociologists have focused on media which construct ethnic mind via interiorizing and cultivating ethnic-related ideas and images for five years. Providing a general outlook of the world, National Broadcasting (NB) is a proper institutional mechanism that helps a person identify himself / herself among different ethnic groups. Ethnic identity and self-consciousness are manifested in various social and intercultural communications. This allows a person to become aware of the peculiarities of his / her and others' ethnic communities. The outcomes of a sociological research held by the authors verify the significance of both the posed problems and the TV role. One may find theoretical and empirical data in

The article singles out most important factors that, in terms of the new global reality, become the growth and development points for a particular region, i.e. the Republic of Buryatia. The factors coincide with the trends and directions, in which both Russia and the rest of the world develop today. The main focus is significant projects that in the context of the current globalization activities might challenge Buryatia's collaboration with other countries within the Russia-China-Mongolia cooperation framework. In particular, it is about taking advantage of the territory location in the zone of largescale Russian communication junctions; the contiguity to the Russian borders on the transit routes to Europe, as well as the main directions and prospects of cross-border cooperation between the neighboring and related countries. The authors note that economic, social and political regional development largely depends on participation in international projects, and development of small and medium-size businesses. The China-Mongolia-Russia economic corridor may develop the Republic of Buryatia in economic terms so that it becomes one of the crucial regions of the country. Implementation of Baikal Special Economic Zone project is equally important to boost the region. Another factor of the regional growth is political consolidation in the region as well, transparency of the regional community to the global information and financial flows.