Forest certification in Calabria (Italy): attitudes, preferences and willingness to pay of manufactures and enterprises of forest-wood chain.Forest certification was born in the early 90s of the twentieth century in order to protect tropical and sub-tropical forests against a progressive deforestation and degradation. Forest certification is a valuable instrument for environmental protection and a useful tool of green marketing for forestwood chain enterprises. In the last decades, in developed countries there has been increased consumer awareness of environmental protection and environmentally friendly wood products. This consumers' attitude is related to the consumers' willingness to pay a premium price for environmentally friendly wood products. In the international literature, some studies have investigated the consumers' willingness to pay (WTP) for several certified wood products with different prices, while few studies have analyzed the willingness to pay of manufactures and enterprises of forest-wood chain for certified wood products. In addition, in the international literature there is a knowledge gap concerning the manufactures or consumers' willingness to pay for local wood products compared to equivalent products from other geographical areas. Starting from these considerations, the main aims of this study are: (1) to analyze the wood manufactures' willingness to pay a premium price for certified wood products; (2) to investigate the wood manufactures' attitudes and willingness to pay for regional/local wood products. The study was conducted as part of the "Ambi.Tec.Fil.Legno" project involving 127 manufactures and enterprises of forest-wood chain located in Calabria region. At the end of the questionnaire survey, the information provided by 40 manufactures and enterprises of forest-wood chain were processed and analyzed (response rate 31.5%). The results show that the main factors that influence the purchase decisions of enterprises are the trust in the seller and the durability of the product. Concerning the manufactures' willingness to pay for certified wood products, 40% of sample of manufactures is willing to pay a premium price with a mean value of 1.55%. A similar percentage of wood manufactures and enterprises (40%) are willing to pay a premium price to purchase local wood material with a mean value equal to 3.25%. The results of this study can support the decision makers in the definition of new strategies to enhance the forest sector in Calabria highlighting the potential benefits of forest certification and use of local wood at regional level.

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Strategies for the promotion of the forest-wood chain in Calabria (southern Italy): the stakeholders' point of view. In Italy, the value of bioeconomy is 251 billion € and more than 1.7 million of workforce is employed in this sector. The forest-wood chain cover about 15% of total value of bioeconomy. The consultation draft of Italian Bioeconomy Strategy was presented on November 22, 2016. This document identifies three macro-sectors (agrifood, marine bioeconomy, forestry and biobased industry) with the respective objectives and priorities. In addition, some Italian regions are organizing to devise a regional strategy detailing the key points of the EU Bioeconomy Strategy and Italian Bioeconomy Strategy in accordance with local peculiarities. In order to develop a regional strategy for the forest sector it is important to investigate the social demands and needs involving the local stakeholders. The aim of the study is to investigate the stakeholders' opinions of Calabria Region (Italy) about the priorities of forest-wood chain to include in the future regional bioeconomy strategy. The stakeholders' opinions were collected through the face-to-face administration of a structured questionnaire to 99 local stakeholders. The respondents assessed the importance of a set of objectives aimed to enhance the forest-wood chain at local level (economic exploitation of wood products; diffusion of forest certification; orientation of production to market demand; coordination of forest-wood-energy chain's actors; implementation of environmental and cultural forest values; improvement of the level of mechanization in wood processing; improvement of the efficiency of forestry workers). In addition, the respondents assessed the capacity of some specific activities to achieve the above mentioned objectives. The collected data were used to define two strategies aimed to enhance the forest-wood chain in Calabria Region. The results show that for the interviewed stakeholders the main three objectives are: the implementation of environmental and cultural forest values, the improvement of the efficiency of forestry workers, and the diffusion of forest certification. In addition, the stakeholders highlighted the importance of the activities of environmental education for the citizens and the professional training courses for the forest operators. Finally, the diffusion of forest certification is a key issue for the interviewed stakeholders. This issue can be achieved facilitating the access of the certified products to the market and creating a chain-of-custody system for the wood products.

Abstract:Ecosystem services in forests of Calabria: stakeholders' perception. In the last decades, the ecological, economic and social analysis of benefits provided by ecosystem to society has coved a great importance in the scientific international literature. The main studies focuses on three aspects: ecosystem services potential supply, demand and use. The potential supply is defined as the ecosystem biophysical capacity to supply services, while the demand represents the amount of service desired by the society. The third aspect considers the current use of a ecosystem service in order to satisfy the social demand. This study focused on the evaluation of social demand on ecosystem services provided by forests at local level (Calabria region) under the project "ALForLab". The main objective of the present study is to analyze the stakeholders' opinions and preferences of forest sector in Calabria Region about relevance of forest ecosystem services and categories of ecosystem services. The study, conducted in four areas (Pollino, Sila, Catena Costiera and Serre Calabre), was structured in three steps: (i) identification and classification of stakeholders (stakeholder analysis); (ii) administration of a questionnaire to the previously identified stakeholders; (iii) statistical analysis of the data collected by questionnaire. Stakeholders' opinions and preferences were analyzed in order to highlight the differences between study areas and groups of stakeholders. At the end of the stakeholder analysis, 320 stakeholders were identified and contacted, 71 of whom filled in the questionnaire (response rate of 22%). The results show that the two main categories of ecosystem services are the supporting services and regulating services. According to the stakeholders' opinions the three most important forest ecosystem services are: biodiversity, landscape and hydrogeological protection. Landscape is particularly important because it is strictly linked to the cultural value and social identity of a territory. This survey show that the characteristics and peculiarities of each study area are the main factors that influence the stakeholders' preferences on single elements of the landscape. In the study areas characterized by a high natural value (Pollino, Sila and Serre Calabre) the stakeholders consider the natural elements of the landscape (forests and water bodies) as the most important, while in the most urbanized study area (Catena Costiera) the anthropic and cultural elements have a key importance. Finally, the stakeholders consider the forest fires, the illegal cuttings and the forest management abandonment the three main important threat factors to forests functionality in Calabria.