The article deals with the issues about economic efficiency of producing a complex powdered concentrate from grain and fruit and berry raw materials for the producing soft drinks of high nutritional value. The main indicators that characterize the efficiency of producing finished products are calculated. Calculations of the production efficiency of powdered concentrates showed that the profit from the sale of 1 kg of powdered concentrate was from 272.3 to 406.5 rubles, and the profitability of new products is from 40.3 to 42.7 %. Production of powdered concentrate from textured grain and fruit and berry raw materials is expedient and economically profitable production, due to small investments and low production costs.

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