This chapter seeks to contribute to the debate on tourism as empowerment, through the exploration of the life stories of two urban women who work as producers and vendors of handicraft pottery catering to domestic and international visitors in the 'Magical Town' of Metepec, in central Mexico. The cases presented highlight how tourism can open productive and socializing opportunities for women, contributing to their economic and psychological empowerment. The life stories illustrate how women engage in negotiations to redefine gender, work and identity, challenging the entrenched belief that only men can be artisans or lead pottery workshops.