The proliferation of Internet has been another warning bell for conventional broadcast radio. Numbers of listener gradually shift to the new mean of media as it is more attractive and convenient  for users. The situation drives radio managers to adapt with various ways. Developing audio podcast is among the strategy that has been growing in the United States and various countries in Europe, but not yet quite popular in Indonesia. Whereas the potential audience is quite large, since the growing number of commuters and fact that about 30% of total population is categorized as auditory learner. For such reason, this library research is conducted to explore the opportunities for audio podcast to develop in Indonesia, as well as content analysis of some of the most successful podcast provider sites. The results show that audio podcast optimization strategy includes the development of podcast materials with appropriate approach and content distribution with audience’s needs, wants, and ways of consuming audio content; as well as the compatibility of the content with the character and orientation of the media. In addition, this effort must also be accompanied by intensive campaigns through various way.

The proliferation of internet has been another warning bell for conventional broadcast radio. Numbers of listener gradually shift to the new mean of media as it is more attractive and convenient for users. The situation drives radio managers to adapt with various ways. Developing audio podcast is among the strategy that has been growing in the United States and various countries in Europe, but not yet quite popular in Indonesia. Whereas the potential audience is quite large, since the growing number of commuters and fact that about 30% of total population is categorized as auditory learner. For such reason, this library research is conducted to explore the opportunities for audio podcast to develop in Indonesia, as well as content analysis of some of the most successful podcast provider sites. The results show that audio podcast optimization strategy includes the development of podcast materials with appropriate approach and content distribution with audience's needs, wants, and ways of consuming audio content; as well as the compatibility of the content with the character and orientation of the media. In addition, this effort must also be accompanied by intensive campaigns through various way.

Kompas.com is one of the online media pioneers who still exist until now. High competitiveness is shown by this media by being ranked fourth of the most widely read online media in Indonesia based on Alexa data in September 2018. Millennial with an age range of 25-34 years are readers of Kompas.com with the largest percentage in 2017 (38%) and followed by young millennial (18-24 years) at 28%. In order to maintain its existence, Kompas.com certainly must be able to meet the needs of the millennial generation. Media product management capabilities are needed to answer these various needs. Kompas.com does this by creating synergies between formatting, quality, price and influence of content. The management of Kompas.com media products is also supported by the editorial section of Kompas.com which adheres to Popular-High Quality Journalism and the marketing section of Kompas.com which imposes a consumer-centric business model framework.

No abstract

The character of citizen journalism which is open and free to do by anyone, making it a challenge for the perpetrators. Although there are no official written principles or rules regarding the ethics of citizen journalism, at least citizen journalists can interpret the current journalism ethics as a guide. Based on the assessment of the NETCJ editorial staff, the Solo area is the most numerous and actively sends citizen journalism coverage. Therefore, this study aimed to explore the meaning of ethics of citizen journalism by journalists from NETCJ citizens in the Solo area. Through qualitative research methods, phenomenological approaches, and symbolic interaction theories, this study aimed to explore their motives, experiences, and agreements in applying the ethics of citizen journalism. The results showed that the ethics of citizen journalism were interpreted as aspects of morality and quality. The aspect of morality related to courtesy and ethics, while the quality aspect related to the quality of content which judged according to rules in journalism. AbstrakSifat jurnalisme warga yang terbuka dan bebas dilakukan oleh siapa saja, menjadikannya tantangan tersendiri bagi pelakunya. Meski belum ada kumpulan prinsip atau aturan tertulis secara resmi mengenai etika jurnalisme warga, setidaknya jurnalis warga dapat memaknai etika jurnalisme yang berlaku saat ini sebagai pedomannya. Penelitian ini bertujuan untuk menggali pemaknaan etika jurnalisme warga oleh jurnalis warga NETCJ di wilayah Solo, karena wilayah Solo merupakan wilayah paling banyak dan aktif mengirimkan liputan jurnalisme warga. Melalui metode penelitian kualitatif, pendekatan fenomenologi, serta teori interaksi simbolik, penelitian ini bertujuan untuk menggali motif, pengalaman, dan kesepakatan mereka dalam menerapkan etika jurnalisme warga. Hasil penelitian menunjukkan bahwa etika jurnalisme warga dimaknai sebagai aspek moralitas dan kualitas. Aspek moralitas berkaitan dengan sopan santun dan etika, sedangkan aspek kualitas berkaitan dengan mutu konten yang dinilai berdasarkan aturan dalam jurnalistik.Kata kunci: etika, fenomenologi, interaksi simbolik, jurnalis warga, jurnalisme warga PENDAHULUAN Dewasa ini semakin banyak warga yang terjun menjadi jurnalis warga di media massa. Fenomena ini muncul seiring dengan munculnya perkembangan teknologi internet yang memungkinkan siapa saja mengakses dan memproduksi informasi. Setiap orang bisa mengisi ruang jurnalisme warga. Dalam beberapa hal, media profesional dapat terbantu untuk mendapatkan informasi berkualitas dari segala penjuru negeri selama informasi yang disampaikan warga memenuhi unsur nilai berita faktual dan penting serta menyangkut kepentingan banyak orang (Sukartik, 2016).Selain meningkatkan jurnalisme itu sendiri, argumen normatif yang mendukung 123 |