The strawberry blossom weevil (SBW), Anthonomus rubi, is a well-documented pest of strawberry. Recently, in strawberry fields of Trento Province (north-east Italy), new noteworthy damage on fruit linked to SBW adults was observed, combined with a prolonged adult activity until the autumn. In this new scenario, we re-investigated SBW biology, ecology, monitoring tools, and potential control methods to develop Integrated Pest Management (IPM) strategies. Several trials were conducted on strawberry in the laboratory, field and semi-natural habitats. The feeding activity of adult SBW results in small deep holes on berries at different stages, causing yield losses of up to 60%. We observed a prolonged survival of newly emerged adults (>240 days) along with their ability to sever flower buds without laying eggs inside them in the same year (one generation per year). SBW adults were present in the strawberry field year-round, with movement between crop and no crop habitats, underlying a potential role of other host/feeding plants to support its populations. Yellow sticky traps combined with synthetic attractants proved promising for both adult monitoring and mass trapping. Regarding control, adhesive tapes and mass trapping using green bucket pheromone traps gave unsatisfactory results, while the high temperatures provided by the black fabric, the periodic removal of severed buds or adults and Chlorpyrifos-methyl application constrained population build-up. The findings are important for the development of an IPM strategy.