Purpose – The purpose of this paper is to examine the importance of beginning digital preservation efforts with restricted resources. Design/methodology/approach – The paper presents a case study approach, which is enhanced by advice from national experts in digital preservation. Findings – This paper details how Milner Library digital preservation advocates have approached the task by seeking collaborations, speaking to administration, participating in national efforts and starting with small steps. Research limitations/implications – As a case study, this paper is limited to one institution's experience with promoting digital preservation. Practical implications – This paper reviews basic misconceptions about and challenges with digital preservation. Many smaller or mid-sized institutions are left out of the digital preservation conversation because they cannot begin to meet national standards with restricted resources. Originality/value – This paper represents small and mid-sized institutions and the challenges of digital preservation. As well, the paper includes valuable insights from national experts in digital preservation.

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