Initiatives to increase the number, persistence, and success of women in physics in the US reach pre-teen girls through senior women. Programs exist at both the local and national levels. In addition, researchers have investigated issues related to gender equity in physics and physics education. Anecdotal evidence suggests increased media coverage of the underrepresentation of women in science. All of these efforts are both motivated and made more effective by the collection and presentation of data on the presence, persistence, and promise of women in physics.