The publication is devoted to the study and classification of zoning of recreational facilities for their possible use and development of the tourism industry in the North Kazakhstan region of the Republic of Kazakhstan. The obtained data characterizing natural and recreational objects, allowing to create a picture of their spatial placement, by the administrative districts of the region, are studied. The conducted study of recreational facilities allowed them to be zoned. These aspects allowed us to determine the degree of their demand, to identify objects already used or recommended for use as objects in the tourism industry. A cartographic material has been prepared that visually reflects the opportunities, problems and prospects for the development of the tourism industry in the region In the studied territory, recreational objects are identified, which, according to a number of similar features, we combine into five types: natural, natural-technical, architectural, historical-revolutionary, archaeological. The natural territories of the North Kazakhstan region considered by us were united into five recreational districts.
The conducted research is aimed at assessing the current state of the tourist and recreational potential of the lake system in the region of North Kazakhstan (Kazakhstan). The research included the relationship between the distribution and natural diversity of reservoirs and landscapes and the density of the transport network of the studied region in the administrative division of the region. The aim of the research undertaken is to indicate the spatial differentiation of the conditions for the development of tourism in relation to the degree of lake density and transport accessibility. The quantitative and qualitative characteristics of the lakes in terms of spatial diversity and transport accessibility in the region were presented. The analysis of the natural and recreational potential, with the use of statistical methods, satellite images, comparative analysis and field studies, made it possible to identify lake ecosystems that are already used or recommended for use as objects in tourism, as well as in the national economy. The analysis of the road network allows to conclude that its density, despite the higher indicators than the national average, does not fully allow the use of the region's tourist potential and may constitute a barrier to its development.
To consider the possibility of developing ecological tourism in the districts of the North Kazakhstan region of the Republic of Kazakhstan, based on the conducted sociological research and the available natural and recreational potential. The analysis of the conducted sociological survey is given, using methods of statistical and mathematical processing. Visualization of the presented materials was carried out by means of mapping. The study and analysis of the data obtained allowed us to reveal the natural and recreational potential of the studied areas and determine the degree of their demand as objects for tourism development. The results of the sociological survey determined the possibility and necessity of the development of regional ecological tourism, the uniqueness of local natural and recreational facilities by respondents. A cartographic material has been prepared that clearly reflects the opportunities, problems and prospects for the development of the tourism industry in the region. The natural and recreational potential of the territory of the North Kazakhstan region is certainly of interest. Natural and recreational facilities that are potential for the development of the tourism industry in the North Kazakhstan region have been identified on the territory of the studied areas. The border position of the North Kazakhstan region makes it possible for tourists from Russia to visit it. The results of the sociological survey allow us to conclude that the study of the native land has a positive effect on the patriotic education of the younger generation, and is also one of the factors in the development of eco-tourism.
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