In modern world economy resort recreations is one of the most high-profitable spheres of managing. Ukraine owns the powerful resort and tourist potential, to which effective development can bring a real economic benefit. For this purpose, it is necessary to form of system concept for the development of such systems, which are integral part of the economic transformations. Transformational processes are displayed in shifts in consumption, requirements and ways of their satisfaction. The market environment needs are in the form of demand and ways to meet them mediated by the market in the form of market expectations. They are important for forecasting the behavior of the market of resort and tourist products. As a result, of research was the model of dynamics of trust of the market to transformational changes of the resort and tourist sphere of Ukraine is constructed. Scenarios of change of level of trust at various values of parameters, which correspond to stages of development of transformational economy are received.

In modern world economy resort recreations – one of the most high-profitable industries of managing. Ukraine owns the powerful resort and recreational potential, effective development of which can bring a real economic benefit. For this purpose, it is necessary to form a system concept for the development of such industry, which are integral part of the economic transformations. The purpose of the article consists in development of approach to modeling of transformations strategy development of resort-recreation systems in which transformation acts as their internal and necessary part. As a result of research, the concept of transformation strategy development was grounded, as a certain period of cyclic dynamics, and the scenarios of origin of catastrophe, development and introduction of innovations is got. The offered approach assumes opportunity to consider development of economy of resort-recreation systems as process of transformation change of strategies. On this basis the model based on theory of catastrophes, which allows carrying out the scenario description of transformation strategies of resort-recreation systems is constructed.

This article considers the role of the sustainable development concept in the tourism destination areas. The existing of tourism gives many benefits to such areas, but it also causes and aggravates the environment problems, leading to the degradation of natural capital. To deal with these problems, modern science suggests to implement sustainable initiatives in the regions, making their infrastructure more sustainable. It was shown that it is the responsibility of business and a local government to bring the green projects to life, but there is need to take into account the tourists’ interests. The tourists’ awareness of the sustainability concept and their demand for the sustainable products have been studied. The main goals of this paper are to look at the current state of the dealing with the issue and to outline goals for the future researches in this field. It was found that there is significant demand for sustainable and environmentally friendly tourism and implementing it on the tourism destination areas will help to gain the advantages in the long run.

MoDern DeVeloPMenT of The MarKeT of CeraMiC ConSTruCTion ProDuCTS of uKraine in The ConTeXT of The euroPean inTeGraTion ProCeSS Purpose. To investigate the development of the Ukrainian market for ceramic construction products and the process of its transformation. To consider the main factors that make the production of ceramic construction products attractive to investors and evaluate the impact of factors on the state of the industry as a whole. Methodology. The authors used a set of general scientific and special methods of research, including methods of retrospective analysis, synthesis, comparison, dialectical method of cognition and graphic display of research. findings. It is proved that the implementation of European standards and requirements in the construction process brings Ukraine closer to becoming a competitive state. The main problems of modern brick factories in the market of construction ceram ics in Ukraine are revealed; the advantages of using wall ceramics in housing construction are identified and the prospects for its development are determined. originality. The authors have shown that the development of the ceramic brick market over the last 28 years has been gradu ally transformed into premium ceramics. They have also proved that: 1) due to the use of largeformat ceramic blocks, it is possible to obtain a warm wall with low thermal conductivity of 0.16-0.20 W/K, which in turn allows increasing the heat transfer resistance up to 3.3; 2) the use of ceramic clinker brick due to the wide color gamut of various textures and surfaces allows acquiring the walls of modern residential buildings of environmental friendliness, practicality and beauty. Practical value. Development tendencies, status and prospects of further dynamics of activity of the enterprises of building ceramics, make an actual research direction in the conditions of transformation processes occurring in Ukraine, so the results will be used in practice by scientists, architects, designers of new building complexes and cottage towns, civil servants specializing in strategic planning in the construction of industrial and civil structures.

In modern world economy the resort recreations are one of the most highprofitable spheres of managing. Ukraine owns the powerful resort and tourist potential, which effective development can bring a real economic benefit. The market environment needs are in the form of demand and ways to meet them mediated by the market in the form of structural shifts. They are important for forecasting of behavior of the market of resort and tourist products.One of the results of economic transformation in the resort economy is a transition to a new development strategy that is the transition from a seller's market to a buyer's market. It, in turn, generates numerous system transformational effects to which number, except transformational crisis, follow to carry and transformational structural shifts. Thus, it is possible to speak about difficult system of transformational effects among which there are as effects, which specifics consist only in quantitative differences of transformational economy from market, and effects, which provide existence of qualitative differences between them. In research, set of indicators, which allow analysing structural shifts in resort-recreation economy upon transition to new strategy of development, is constructed. The structure of system is considered, as set of proportions between elements. The movement of all system is described by the reduced indexes of volumes, and the relative movement of production of resort-recreation products in system -is described by indicators of structural shifts. Expected calculations are executed and scenarios developments of Priazovye resort-recreation complex are gained.