The Internet is the result of scientific and technological development of society. Innovation in any field is evidence of the well-being of the population. That is why society often uses services via the Internet, which is a sign of sustainable develop-ment and determines the relevance of the article. The purpose of the study is to determine the principles of sustainable development of consumer rights protection in the global network and the legal basis for the operation of commercial activities in Ukraine. General theoretical (analysis, synthesis, concretization, generalization, method of analogy, modeling) and specific research methods (methods of logic, comparison) were used. The results of this study allowed to create a set of methods of safe behavior of the buyer in the world wide web, form in order to realize the bases of functioning of sustainable development of consumer protection. The au-thors suggest possible options for improving the legislation of Ukraine for Internet commerce. The significance of the results is that the article is useful for introducing changes in the Ukrainian legislation on the regulation of the rules of purchase and sale on the Internet.

The relevance of this article is due to the extremely high rate of development of information and telecommunication technologies, which leads to the urgent need to regulate relationships in the Internet. The purpose of the article is to conduct a scientific study on the legal bases for the existence and development of Internet commerce in Ukraine and to outline the administrative and legal mechanisms of consumer protection in the Internet space. The leading research methods are general scientific and specific research methods, including methods of logic, analysis, comparison. The results of this study are to identify innovative ways to protect the rights of domestic consumers and ways to improve Ukrainian legislation during trading operations in cyberspace. The significance of the obtained results is reflected in the fact that this study may serve as a basis for outlining future changes to the current legislation of Ukraine on trade transactions in the cyberspace of Ukraine.