Purpose: The main purpose of this article is to present theoretical assumptions of the concept of competitive advantages and main problems connected with the same. Most of all, the article outlines issues, which are presently discussed in the field of management sciences, including sources of competitive advantages, causal ambiguity and character of durability of competitive advantages in the contemporary turbulent business environment. In the author's opinion, the issues have a great significant for the practice of management. Methodology:The article has been written following a careful review of leading literature of the subject and in accordance with the logics of resource-based view. Conclusions:The concept of competitive advantages is commonly used for the purposes of analysing above-average results of enterprises in a competitive market. However, the contemporary changes in environments of organizations make competitive advantages become more and more complex and relationships between sources of the advantages and results activities more and more inobvious. Originality/Value:The article contributes to further discussion on concept of competitive advantages. Paradoxically, the problems are not developed sufficiently in management sciences. Due to dynamic changes occurring in environments of enterprises, it is necessary to update knowledge in this field on a regular basis.

Purpose: The main purpose of this paper is to analyse the relations between CSR activities and competitive advantages. it discusses how companies undertake CSR activities and what benefits can be gained because of these activities. Methodology/approach: The paper is based on the Polpharma' s single case study. The narrative literature review was applied to build up the theoretical foundation for the empirical study. Findings: CSR activities undertaken by companies can be a source of many benefits, which may translate into gaining competitive advantages. The analysis of the case of Polpharma shows positive outcomes of undertaking CSR activities related to increase in customer trust to the company and its competitive position. Originality/value: CSR issues are a relatively popular topic of research in the field of management, but they are not often considered from the strategic point of view as presented in this article. Paper type: case study.

This article deals with the relationship between dynamic capabilities and core competencies of companies. Both categories extend the resource-based view of the firm. They are difficult to work out, but thanks to their durability and universality they enable to achieve a sustainable competitive advantage. Due to intensive changes in the business environment and increasing difficulty in forecasting them, the importance of adaptability based on both categories increases. The presented results of the research of two leading Polish companies—Panek S.A. and Cukiernia Sowa—are practical examples of the impact of dynamic capabilities on the creation of core competencies and indirectly core and end products and services. The analysis is the basis for improvement of future research.

This article aims at a brief presentation of problems with the use of strategic marketing management tools in enterprises, which are becoming a basic category of strategic management. The author has resigned from analysing specific management solutions and focused mainly on theoretical issues with a wide scope of reference. First, the author presents a terminology network, which is slightly disregarded in the Polish literature. Next, the author makes an attempt to outline basic problems, including the problems connected with the preferences of managerial choices and the advantages of their proper use. The author's comments are intended to trigger further detailed empirical research.

This paper constitutes an attempt of synthetic description of changes in the approach to the process of building a business strategy, which have been established recently and still increase. They are connected, to a great extent, with the dynamically developing concept of corporate social responsibility. Numerous academic papers have been written on the subject. However, the problem of conduct of businesses in compliance with principles of the concept of corporate social responsibility is disputable, both in the sphere of doctrine and economic practice.