The main objective of this study was to present the possibilities of the development of geotourism in the area of the nature reserve and the UNESCO World Heritage. The scope of the research included the directions of the transformation of the existing development of tourism and the use of the Wadi Rum Desert, in the opinion of the local Bedouin population and their activities involving the promotion of geotourism and the increase of the competitiveness in the further development of tourism. The observations and the records of tourism as well as the diagnostic tests among the Bedouin tribes living in the area of human settlements on the desert of Wadi Rum were conducted. According to the local community, geotourism was a very positive factor in the economic development of the rural settlements and the desert region. It was considered that the most important in the development of geotourism was the preservation and strengthening of the geological heritage of the desert as well as its use in tourism. The young people could see the opportunities to create new jobs, and the increase in the economic development of the region. The challenges that geotourism in Jordan must face are primarily to encourage and make tourists interested in the natural and cultural values of the region. Additionally, the coherent platform for the exchange of the experiences between the spheres of science, business, and government as well as non-governmental organizations should be created.