A social marketing media campaign, based on a normative social influence model and focused on normative messages regarding binge drinking, on a large, southwestern university campus has yielded positive preliminary results of an overall 29.2 percent decrease in binge drinking rates over a three-year period. The Core Alcohol and Drug Survey and the Health Enhancement Survey provided information on student knowledge, perceptions, and behaviors regarding alcohol and binge drinking. This study represents the first in-depth research on the impact of a media approach, based on a normative social influence model, to reduce binge drinking on a large university campus and has yielded promising initial results.

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It has long been noted that chemically dependent women have special needs that differ from the needs of chemically dependent men. A therapeutic community model, which has been found effective, suggests several changes in traditional treatment approaches. After intervention with our female-based therapeutic model, several positive changes occurred. Extremely disproportionate populations of males and females began to even out, with female residents' length of stay increasing dramatically. Length of stay for male residents also increased by a significant amount. Success of treatment, as measured by the number of drug-free ex-residents, also increased significantly for male and female populations.

Children's ability to discriminate reflections and rotations of visual stimuli was examined using a kinetic imagery task. It was hypothesized that success would be related to the number and placement of orientation markers on the stimuli, as well as whether or not reflections had to be discriminated from simple rotations. 40 4- and 5-year-old children were directed to imagine how a stimulus would look if rotated to a specified location and asked to indicate the appearance of the reoriented stimulus by selecting the correct option from a number of foils. 48 of the items required only discrimination of a reoriented stimulus. The other 48 also required discrimination of a reflection of the reoriented stimulus. Stimuli differed in the number of orientation cues on the edges of the figures. Results revealed that prediction accuracy was associated with the existence of orientation markers on the stimuli, as well as age, sex, type of discrimination, and several interactions among the variables. Findings were discussed in comparison to a priori predictions based on an analysis of how children might use orientation information when performing mental rotation tasks.